As important as communications tools like e-mail marketing, media relations and social media are, nothing matters if a brand's messaging is not clearly defined. Prior to developing a marketing strategy, FischTank works with companies to create messaging that best reflects their value proposition, competitive advantages, and perhaps of most importance - corporate identity. In a business environment where companies are constantly scrutinized not only for their products, services and capabilities but also for their mission and image, telling a clear and deliberate story is critical.
FischTank supports brands from the ground floor, helping them to identify and leverage their voice to begin the storytelling process. This strategy should constantly evolve and adapt to market feedback and corporate direction, and requires a team like FischTank's to support on a ongoing basis.
These concepts include but are not limited to:
- Defining messaging to reach a target audience
- Logo and name creation
- Comprehensive design and redesign of marketing literature
- Website creation and updates
- Media training and preparation
- Internal and external communications