Search Engine Optimization (SEO) & Online Reputation Management (ORM)
Search Engine Optimization is the process of improving your visibility in search results by optimizing your website. FischTank conducts a thorough analysis of relevant keywords for your brand, and then boosts the presence of those words throughout your site. Search engines then discover the terms on your site, and individuals searching for these words will find you in the search engine's results pages.
The vast majority of consumers find sites through search engines. The key to successfully reaching them is to appear in search engine results when they hunt for topics relevant to your business. FischTank is skilled at search engine optimization and can help your brand succeed and achieve strong ROI.
Did you conduct a search for your name or your company's name and find that someone posted a nasty review or article that you worry is deterring customers? It happens, even to the best businesses and individuals out there. FischTank runs in-depth Online Reputation Management campaigns in conjunction with SEO efforts to suppress negative news and posts about brands from page 1 of search engines.
Some of the methods we use to boost online reputations in search results include website revisions, link-building, online PR, updating and maintaining digital platforms, improving web traffic and countless technical methods below the surface (tags, descriptions, file names and other coding aspects).
Knowing the correct ways to address these challenges in good times and bad can often be the difference between a missed sale/phone call or a big transaction or lead.