Monthly Archives: June 2017

Zack joins FischTank to support client media relations

Welcome! Zachary Pollack Joins FischTank Marketing and PR for a Summer Internship

Please join FischTank Marketing and PR in welcome Zachary Pollack  to its summer internship program! In Part Two of this thrilling two part series, FischTank founder Eric Fischgrund sits down with Zachary for an exclusive Q&A.

Zach, we are thrilled to have you at FischTank! Tell us a little about yourself, where do you go to school?

I’m currently a junior at the University of Tampa

Good stuff! What is your area of study?

I’m majoring in marketing, with a minor in sports management.

Ambitious! What do you like most about communications and marketing?

I enjoy being able to communicate as opposed to being sectioned off in a cubicle. I like to move around and see other people as well as talk on the phone and share thoughts and ideas. I love marketing because of its creative side. Being able to figure out demographics and target segments of consumers is very interesting, and I enjoy the challenge of working through how everyone can be so different yet share many common interests.

Very nice, marketing to various audiences sure is complex. I wish there was a simple answer. What industries interest you?

The sports industry is where I would like to be, specifically as a sports marketing executive hopefully one day working for an arena such as MSG (NY) or Amelie Arena (FL).

I’m a Philadelphia sports fan myself, but I’ll let that comment about MSG slide today. What are your favorite sports and teams?

I’m a big baseball fan and dedicate my love for the sport to the New York Yankees since 1996. Basketball is my second favorite sport and sadly have to say the New York Knicks. I also enjoy the PGA.

Baseball had a significant impact on my childhood as well. What about music? Who are your favorite bands/musicians?

I enjoy R&B hip hop but band-wise, I would have to go with Cage the Elephant.

Very nice. Last question for you Zack — share some hobbies with us.

I enjoy exploring Florida’s vast aquatic lands, my passion for music and instrumentals, and eating food from different cultures.

A true Public Relations Professional.

Meet the newest Fisch in the Tank: Intern Jennifer Latchford

This summer, FischTank has been fortunate to have two awesome interns join our team. In Part One of a dynamic two part series of hard-hitting interview style conducted by Eric Fischgrund, please meet Jennifer Latchford:

Jen, it’s great to meet you. Prior to joining FischTank, where did you go to school?

I graduated from West Chester University of Pennsylvania in May

Wow, it’s great to have someone from the awesome state of Pennsylvania. What was your major?

My major is communication studies

That’s great, Communications was my area of study at Shippensburg University. Why are you interested in this field?

I have been interested in public relations and marketing because it’s very exciting to be a part of setting plans up for our clients to ensure success for their companies. I enjoy being able to see how one interaction with a company can open so many doors professionally.

Great answer, and I really appreciate that you emphasized the importance of generating success for our clients! More specifically, what industries interest you?

The entertainment industry has always been my main interest, one day I hope to work as a publicist or as a manager for a public figure involved in the media.

Good to know! I guess FischTank needs to work with more celebrities, although we are fortunate to do so with a few. Who is your favorite journalist?

Well I don’t really have a favorite journalist…I appreciate a sense of humor, but other than that I will read just about anything…back of shampoo bottles included.

Hmm, shampoo bottles. That’s a little weird but America is a free country. Music is important to everyone at FischTank — who is your favorite band/musician?

I don’t have a particular band I am a fan of either, but genre wise I LOVE country music.

Country music? You have a bright future here! Last question, then we’ll get you get back to work. What are some of your interests outside of communications and country music?

I am very outdoorsy-I like to hike, camp, kayak, etc.

PR and Digital Firm

Grow by Letting Go

One of the ways FischTank has been able to grow is relatively simple — hire smart professionals who can take certain responsibilities and weaknesses off your hands.

Stepping back for a moment to share an example. As a marketer/communicator, writing is one of my few more effective skillsets. Comparatively, numbers often pose a significant challenge for me. Although the books were getting done, invoices were going out, and taxes were being paid — handling accounting for FischTank was a tremendous time suck, and was getting in the way of my ability to execute other initiatives such as client services and business development.

As we’ve scaled FischTank, my partner and I have made great efforts to hire a team that provides solutions. Naturally, this includes the accountant/bookkeeper who maintains invoicing and expenses in QuickBooks, coordinates payroll, and pays our taxes. It also includes the team in our office that now handles all facets of what we do for our clients — account management, reporting, writing, research, media outreach, website audits, social media strategies, and other marketing and public relations components.

If you’re a CEO reading this and nodding along — I encourage you to apply the same thinking to your marketing and communications efforts. Perhaps you’re putting off blogging until next week? Do you see your competitors continue to receive media coverage and wonder why the press isn’t writing about you? What are you doing to maintain some form of a digital media presence? Is your website acceptable or lacking updates? Where do you begin when writing a press release? Home come you aren’t using e-mail marketing?

Certainly many of you have asked one of these very questions. Some of you may find more than one example familiar. Perhaps many of you have suggested handling your company’s marketing and media efforts on your own. If so, best of luck and I’m sure you’ll do great. The question is — at what cost to yourself?