Tag Archives: social media

FischTank Public Relations

FischTank Marketing and PR is Hiring at Various Professional Levels

FischTank is seeking individuals with anywhere from two to ten (2-10) years’ public relations experience, with a focus on media outreach and account management. The titles of Account Manager and Account Director are best suited for a team player who appreciates working in an up tempo, positive company culture.

Work is autonomous, proactive, and as minimally administrative as possible. FischTank prides itself upon being results oriented on behalf of its clients. Core client industries include clean technology (sustainability), marketing and business technology solutions, non-profits, financial services, biotech, and professional services.

FischTank possesses a strong company culture, frequently providing team lunches and happy hours, educational seminars and resources, and more.

Please apply by e-mailing careers@fischtankpr.com 

Desired Skills and Experience

  • Media relations
  • Strong writing skills
  • Experience with relevant PR tools (Cision/HootSuite/etc.)
  • Positive attitude
  • Story identification skills
  • Familiarity with top tier and trade media
  • Works well with a team
  • Media results

About FischTank

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries including but not limited to clean technology, business and marketing technologies, marketing/ad tech, emerging technology, real estate, and non-profits. Incorporating an integrated strategy consisting of public relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line.

Preach Patience and Consistency in B2B Marketing

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to measure ROI. This can create an environment where realizing goals and objectives becomes more short term and reactionary, as opposed to adopting a strategy and sticking to it.

E-Mail Marketing, PR, Social Media, Content Marketing

Tips for B2B Marketers to Maximize ROI

This is not to say any plan, marketing or otherwise, can’t be flexible in its execution, but that modern marketers are now more than ever forced into the precarious position of abandoning a strategy early.

Content Marketing is a great place to start. Whitepapers, bylines, blog posts, case studies, and other forms of content are often developed in-house or by a marketing agency, then promoted through the website, online advertising, e-mail marketing, and/or public relations. As you can imagine, this form of marketing incurs cost – production, design and delivery. I caution current and potential clients to exhibit patience here – as repetition is key. For example, if a whitepaper fails to generate downloads and leads, or a blog post fails to drive visitors to the website to increase SEO, there is no need to panic. Go back and review the delivery – consider the time of day or day of the week the content was published, or review the ads you placed on LinkedIn to generate clicks. Perhaps you will find it had nothing to do with the content or landing page, but because you reached your audience via e-mail blast at a time normally spent away from the computer, like 4pm on a Summer Friday!

Takeaway: Analyze all aspects of the delivery before switching up your strategy.

Digital and Social Media is in fact more than a buzz word flung around during a business development meeting. Agencies, firms and consultants may promise high volumes of lead generation, bumps in share price, and instant revenue – expectations that are rarely immediately met. In reality, it takes time to establish a platform, cultivate a following, and execute upon strategic objectives. It’s a far smarter practice to focus on quality, not quantity of the content and messaging published via social media. For example, work on creating complete profiles with customizable links for tracking, then click “Tweet” or “Post.”

Takeaway: Identify reporters, colleagues, existing and potential clients, analysts and influencers – then engage them personally and with focused content.

Say the word “Public Relations” and a CEO’s eyes may gloss over with visions of Wall Street Journal features and Good Morning America appearances. Aspirations are great, and you should be encouraged to think big, but start by focusing on a media plan. Identify reporters from trade publications, regional media, online outlets, and yes – national media – that you believe a Company message may resonate with. Introduce yourself (or your client), and explain what kind of analysis or insight you can provide, or what kind of news you may have in your pipeline.

Takeaway: Form relationships with reporters and media outlets. Reporters always seek value, and if you can position yourself or your client as an expert, or their news as being important, you will achieve exposure.

Integrate these ideas into your media plan and you may see results, but know that patience is key. Like anything else, a real sample size may tell you not only what you’re doing well – but also what you need to improve on. By following a strategy and reviewing results, you’ll learn more about your B2B marketing efforts than if you abandon them early on.

 

Media Relations and Marketing Experts

FischTank Marketing and PR Celebrates One-Year Anniversary

FischTank Marketing and PR -- NYC Media and Marketing ExpertsGood afternoon! A quick note before we share the release below. The first year at FischTank has been exciting, challenging, eye-opening, and most importantly — a learning experience.

However, none of this would be possible without the support from our wonderful clients, who deserve the results we achieve on their behalf in exchange for the trust they place in us. We are also very appreciative for our partners and friends, including accountants, lawyers, vendors, and others within our network. We are thrilled to consider you members of our professional family.

It’s been one year of success, but that is exactly as stated — ONE year. There is a long way to go before we actually celebrate anything, and as you probably know, there are no guarantees in any walk of life. You make your own breaks, and in an effort to keep things breaking our way, we look forward to continuing to work our tail off on behalf of our clients.

Thank you again,

Eric Fischgrund

Link to Release

FischTank Marketing and PR Celebrates One-Year Anniversary

NYC-Headquartered Company Continues Growth; Adds Team Members and New Practice Areas

FischTank Marketing and PR, a full-service communications and marketing firm helping clients across multiple industries amplify their message and elevate their brand, today announced its one-year anniversary since it’s inception.

FischTank, founded and led by Eric Fischgrund, provides strategic marketing and communications solutions including but not limited to public relations, digital marketing, SEO/ORM/SEM, advertising, and content marketing such as whitepapers, blogging, and press release writing. The boutique firm caters to clients spanning multiple industries and verticals such as clean technology, emerging technologies, real estate, non-profits, professional services, and business technologies such as adtech, social platforms, and other marketing solutions.

Recently, FischTank named Matthew Bretzius, a former journalist turned PR and marketing professional, as Vice President. Bretzius brings in-house and agency-side experience to the firm, with a strong reputation of leading startups to Inc. 500|5000 companies in amplifying their brand messaging to resonate with customers/clients, shareholders, and relevant media outlets.

“We are so appreciative of our clients, partners, and team members who made this first year of growth so successful,” said Eric Fischgrund, founder of FischTank. “Matt’s addition to our team has bolstered client services and enabled us to expand at a scalable rate. We are most thankful for the exciting clients we get to work with on an everyday basis, and look forward to continuing our results-oriented approach of providing them sound marketing and communications solutions.”

“I was thrilled to join FischTank due in large part to the terrific roster of clients and partners that Eric was already working with,” said Matthew Bretzius, Vice President at FischTank. “I’m very excited to see what 2015 brings not just for FischTank, but for our clients, as we continue to grow and work together over the next year to achieve results we can be proud of.”

About FischTank Marketing and PR

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to clean technology, emerging technology, real estate, marketing/ad tech, and non-profits. Incorporating an integrated strategy consisting of media relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us Twitter:http://www.twitter.com/Fisch_Tank or Facebook: http://www.Facebook.com/TheFischTank