An honest man once said, “With a great beard, comes great responsibility…” and this past November, the FischTank team took on this responsibility with the mission of doing some good through NoShaveNovember. 

I’ve supported the NoShaveNovember campaign since it became popular. From my early high school years, I was able to grow a beard before anyone else. So I decided to participate in the campaign and grow my beard out, and the amount of questions and comments I’d receive when my beard would puff out, raised more than enough awareness than I could ask for.

Coming to FischTank, I noticed a lot of my male co-workers donned a lengthy, well-groomed beard. Growing a beard was always apart of my month of November, but having the opportunity to raise money for No-Shave November, an organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education never presented itself.

I saw an opportunity and struck up a conversation with my facial-follicle-friendly colleagues about raising money, since the office has done charitable efforts before. The FischTank team was thrilled that they could continue to let their mane grow and be able to share social-friendly photos of their progress all for a good cause. 

(from L to R: good beard, good beard, terrific beard, good beard, no beard)

Our beard growers weren’t the only ones involved though! All team members were able to spread awareness throughout their social media pages and encourage others to grow their beard out. 

In the end, our team surpassed our goal of raising $2,000 with a total of $2,080. A $2,000 match from FischTank made it $4,080 to go towards this great cause. On behalf of our entire team, we thank all of our family, friends, and colleagues for spreading the word, donating and helping us achieve our goal!

We hope to continue raising awareness and money for these great causes in the future and with your support, we can continue to do so. 

We hope everyone has a Happy Holiday and welcome in the new decade and year with tons of fun and health!

Thank you again and continue to  #LetItGrow

Michael Canova is an Account Executive at FischTank.

Wikipedia is a highly visible part of a company’s image, yet most organizations don’t have a strategy for controlling what appears on their page. Since its inception in 2001, Wikipedia has grown to be the 7th most visited website on the internet, getting an average of 18 BILLION views per month. 

That’s a lot of page views.

 

In fact, a 2011 Pew Research study found that 53% of adult internet users consult Wikipedia. The site is most popular among those with a college degree, with around 69% of those users visiting it. 

Let’s take a look at how Wikipedia affects a company’s online reputation.

For starters, Wikipedia is ubiquitous, meaning it appears just about everywhere.  For example, it almost always shows up as a top 3 search result, and it populates the right side of web searches – you’ll see it directly under a company’s logo.  You’ll notice that Wikipedia also provides a space for a description preview, and includes an easy link to the result’s page. 

Bonus: Aside from the high visibility, having a Wikipedia page can be a great tool for pushing down unfavorable search results.

A strong company Wikipedia page will accomplish a few things: it will accurately describe what a company does, it will briefly outline company history, it will list core products and services, and it will mention current leadership and notable awards. 

The page’s infobox should also be complete with the standard information and the current company logo (and sometimes older logos, listed as such). This can be important to consider following a rebranding or merger. 

Combining existing Wikipedia pages and updating company name/branding is time consuming but necessary. Remember, Wikipedia is a definitive 3rd party source for consumers, investors, and the press. Especially given where it appears in search results, it is much more likely that someone’s impression of the company comes from what appears in Wikipedia (and the Google Knowledge Panel) than a press release buried on your website.

The primary goal when creating/editing a company’s page should be to increase content regarding positive information and company initiatives. This ties in the 3rd party narrative to your core company messaging. 

When your page is strong, and you want to focus on increasing your brand’s visibility, look to Wikipedia categories.  Wikipedia indexes all of its articles into searchable categories. The more categories a page has the more places you’ll appear throughout Wikipedia, increasing your visibility.

It can also be useful to spotlight your company on “related pages”. For example, if you happen to work in the education software space it might be nice to get a mention of your company/product/founder on Wikipedia’s page for Education Technology. Expanding your “footprint” in Wikipedia is a great way to improve your company’s omnipresence.

 

Unfortunately, Wikipedia can also be a place where controversies appear. Fortunately, controversies need to be well sourced (with verified citations) just like anything else on Wikipedia. Sometimes, controversial controversies (I think that’s an official term from my PR 101 college course) can even be removed from a page altogether. 

However, in most cases it comes down to content management. Expanding and reorganizing page content, and reframing the controversy can go a long way in minimizing the impact it might have on a page visitor.

 

 

While some have chosen to create a Wikipedia page, others have had little to nothing to do with their corporate pages. Regardless of which group you’re in, deploying a strategy for managing the page content is paramount to protecting your online reputation. You should start with educating yourself on best practices and then dedicating internal resources to monitor and maintain your pages. If all that sounds like too much work (trust us, it is), consult an expert!

This is a guest post from The Mather Group.

 

 

 

 

Nonprofit PR support

No donation is too small! To donate to cancer research and patient education, visit this link.

The team at FischTank is committed to providing excellent public relations and marketing support for our clients, but the truth is, we’re equally committed to making a difference in our community. We do this for our pro-bono clients, such as Joseph’s House of Camden, as well as with clients associated with not-for and nonprofits in industries spanning technology, veteran affairs and healthcare.

But rarely do we get the chance to brag about how our dashing looks, deemed by Glamour Magazine and Men’s Journal as the finest looking NYC PR firm, and how our collective appearance is helping us raise money for nonprofits that support cancer research and those individuals who battle the disease.

Today, the FischTank team is proud to share our support for No-Shave November, an organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education. Among the organizations they fund are St. Jude Children’s Research Hospital, Prevent Cancer Foundation and Fight Colorectal Cancer.

FischTank team members are hoping to raise $2,000, and the firm itself will also match all donations up to $2,000, meaning we’re hoping to reach and exceed $4,000 for cancer research and support! We are committed to reaching this goal, so if you see us sharing on social media, please consider liking our status or giving us a retweet.

We’re also willing to look like fools completely incredible in doing so! Several of us are going to put down our razors for a while, and those of us who aren’t will show their support for this cause by cheering us on, and most likely mocking us constantly. All told, it’s going to be a fun, photo-packed month with mustache and beard updates you can track on the highly influential, always dynamic FischTank Instagram page.

Here is the link again, no donation is too small! We thank you for your support.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Tech PR, Healthcare PR, Financial PR, Sustainability PR, and others require the best public relations

***This post originally appeared on Medium***

In-house marketing and communications professionals all face the decision at some point in their career: to hire an internal public relations professional, or outsource to a PR firm that specializes in your industry. This is especially true in the start up space, especially for companies seeking tech PR, healthcare PR, and sustainability PR solutions. Rapidly evolving industries require nimble media relations strategists to execute the best public relations efforts.

However the size of the company, the stakes can be high and also very expensive. Should you choose in-house, you must be prepared to add a new dynamic to your office, and also extra costs in the form of employee salary, taxes and benefits.

On the other hand, should you choose to retain an agency, you must be prepared for monthly retainer costs. Depending on the scope of services provided, you’ll also likely need someone internally who is capable of managing the firm.

The point is, these are both commitments that need to be outlined upfront and navigated appropriately to succeed.

There are pros and cons for doing each, and as someone who has survived nearly a decade of agency life and also managed communications/marketing teams internally, I feel just qualified enough to show you were to start.

First, determine why you want to hire a PR firm. Is it to support a major news announcement? Build online search using articles and media mentions to bolster SEO? Create sales and marketing literature? Your answer to this question will impact your need for hiring to meet these objectives. Let me explain.

If you’re the one responsible for managing the marketing and communications department and functions, your title is likely Director of Communications, VP of Marketing, Head of Business Development, etc. This means you’re expected to achieve media visibility, put a blogging/content marketing schedule together, write press releases, etc. All fun and good, right?

But what happens when your company attends a trade show? You’re likely the one organizing the booth and giveaways. One of your biz dev or salespeople needs a sales deck by end of day? Guess who’s jumping on that. Website a little stale? They’re looking at you to manage the brand refresh.

VPs of Marketing…I can sense you nodding along, maybe even screaming “that’s me!” at your computer screen showing a web browser with 35 tabs and seven versions of a PowerPoint presentation.

ESPECIALLY in a startup environment, you’re wearing a lot of hats, many of them far outside the traditional marcomm responsibilities so carefully outlined in your job description. When you jump on these items, what happens to the media coverage, SEO boosts and social media presence you set out to build? They can very easily fall by the wayside.

If you have the bandwidth to hire graphic designers, SEO specialists, writers and media specialists…I get it. It’s not a bad idea, and it’s the same route I took in 2011 when I was building out a corporate comms function. Having an internal team to manage media outreach for enabled us to have the best public relations program possible put into place.

But what if you don’t have the budget, time or infrastructure? Hiring a PR firm capable of managing key initiatives you were hired for — media relations, email marketing, social media, SEO and content writing — may be the better solution.

Perspective is also an important aspect of this discussion. Working in-house, especially for a startup or in any fast-moving corporate environment, often means taking orders directly from and consistently interacting with the c-suite. Sometimes it can be very challenging to push back on creative ideas, media/marketing campaigns, and other ideas that company leaders cook up in their downtime. Hiring a PR firm, especially one who knows your respective industry very well, means you’re going to get real-time feedback from a group who’ve been through dozens or hundreds of campaigns, and can push back appropriately to ensure things are done right, not done because it’s the CEO’s vision. This perspective can mean everything, and the difference between the best public relations support or something that is rendered ineffective.

If you’re reading this and convinced I’m advocating to always hire a PR firm (after all, I’m biased), that’s only partially true. I think hiring the right PR firm capable of providing the best public relations support is much more important than hiring one at all. If you can find a group that not only manages the marketing and communications functions you don’t have time for, but more importantly understands how they all work together, you’ll be in a better place.

If you hire a firm that does one or two things well but requires your hand holding to complete ideas or doesn’t understand your big picture objectives, I’d recommend hiring in-house…even if that means a contractor model.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Technology PR

FischTank is pleased to announce that President Matthew Bretzius and Senior Account Director Kate Caruso-Sharpe will present an overview on corporate communications and media relations strategy with an emphasis on technology PR, for international technology companies at the CANUTE Program hosted by the Royal Consulate General of Denmark in New York on Wednesday, October 9.

Supported by the Ministry of Foreign Affairs in Denmark and Danske Bank, the Royal Consulate General of Denmark in New York is hosting more than a dozen select technology startups from Denmark for an entrepreneurial bootcamp, offering a tailored program on how to successfully enter the U.S. market. During the three-day event, startup founders will engage with investors, recruitment specialists, and marketing experts to gain a better understanding of how to scale their company to one of the largest markets in the world.

Bretzius and Caruso-Sharpe will lead an interactive discussion centering on marketing and communications strategies that are critical to the successful launch into U.S. markets, including media relations, content marketing, search engine optimization, social media, and email marketing. Participating startups will have the opportunity to ask business-specific questions relating to their own marketing initiatives, while also learning about the work FischTank has done with a number of international brands, both startup and established, to develop and deploy effective messaging to reach U.S. business audiences. Technology PR remains a core practice area for FischTank for companies both domestic and abroad.

“Entering the U.S. market can be an overwhelming task for any international technology company, often leading to marketing and communications functions falling by the wayside,” said Matt Bretzius, President, FischTank Marketing and PR. “We look forward to discussing tactics to fully integrate and scale digital and traditional public relations activities so that companies flourish in their new markets and achieve the brand awareness necessary to stand apart.”

Following the educational portion of the program, VCs, business angels, accelerators, incubators, and others are invited to participate in this year’s Investor Day. During that event, ten selected startups from Denmark will pitch their tech businesses to a panel and audience with the goal of raising their next funding round to expand into the U.S. market. FischTank looks forward to providing technology PR insights for these companies.

“We are excited to bring some of the best startups Denmark has to offer to the U.S. for this valuable program. While many have found success in the Danish market, the next logical step is to expand to larger international audiences, and this event will give them a head start toward doing so,” said Mia Grosen, Founder of the CANUTE Program. “We look forward to working with FischTank and the other participating experts to provide the knowledge and resources our startups need to succeed on a global scale.”

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Technology PR

Where did the summer go? This one felt busier than most, but I suppose everyone who comes off a hectic season filled with growth and excitement says that.

I could wax poetic on FischTank’s PR, marketing and digital offerings, blah blah blah, but instead I’ll share a few updates about our team and observations about the industries we work in.

We welcomed Michael Canova, an Account Executive, in June. A graduate of Kean University a few years ago, Mike has previously handled media relations as an in-house practitioner, giving him a unique perspective in working with clients. Mike is an avid sports and music fan, and even though he doesn’t root for Philly teams across the board, I think we’ll keep him.

We also added Glo Lindenmuth as Account Director earlier this month. Glo brings a wealth of expertise in media relations and marketing, especially with respect to emerging technologies, a significant practice area for our firm. Perhaps most importantly – Glo is an animal lover which enabled her to fit seamlessly into the office and improve our standing as the #1 Pet Loving PR Firm in the world, according to the Wall Street Journal and Good Morning America.

As the amount of fish in our tank grow, so do our clients. We are paid to get the job done, but our equally creative and inspiring clients are what motivate us to go above and beyond to achieve their marketing and public relations objectives. What’s been exciting?

  • The Industrial Internet of Things (IIoT) category continues to grow at a rampant pace, as companies are seeking new and innovative ways to connect buildings, people and ideas.
  • The job market and evolution of technology companies are driving change in real estate markets around the country, leading builders, developers and investors to eye innovation in commercial and residential real estate…
  • …proptech, proptech everywhere. Real estate technology continues to spur the aforementioned innovation, and we’ve been privileged to work on client products and services that are making properties smarter and more efficient in every way.
  • So much of what I just touched on is centered around a subject that’s more than a practice area, but a passion at FischTank. Energy efficiency, renewable energy, connectivity, and exciting products and services lead the optimist in me to believe they’ll one day change the world. Politics aside, climate change is happening and needs to be addressed. Admitting that to ourselves is critical, and the adoption of clean technologies and more sustainable business practices, is and has always been prominent client subject matter at FischTank.
  • You don’t need me to tell you the healthcare sector is changing. Progressive products and ideas designed to benefit the patient and consumer continue to emerge, despite uncertainties around healthcare policies. We are fortunate to provide healthcare PR support for a number of companies that welcome this change.
  • We are also experiencing exciting changes in terms of corporate leadership and structure. At no time in my career has diversity, opportunity and culture been such a popular topic and goal for companies in the U.S. While this represents growth and progress, we’re not there yet. Not even close. We are excited that many of our clients are at the forefront of this corporate cultural shift, and we hope they remain outspoken in their desire for a more balanced and transparent business world.

Every day our clients bring us exciting subject matter, growth and stories, and it’s our job to use media relations, email marketing, social media and content writing to achieve their goals. A public relations and marketing firm is only as good as its people and the companies it works with, and we look forward to coming to work every day for these reasons.

We are four months shy of 2020, but as the Greatest of all time once said, “Don’t count the days, make the days count.” 

See you in September!

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank PR

The FischTank team is very fortunate in that we work with a number of exciting companies and organizations, many of which are focused on making the world a better place. Some of our clients work on commercializing innovative clean technologies designed to improve sustainability, some work to promote awareness for important social and financial issues surrounding families and veterans, and others develop and advance innovative treatments and technologies to improve healthcare around the world.

It is this last category that The Institute for Next Generation Healthcare (INGH) at Mount Sinai falls into. We’ve been privileged to work with them the past couple of years specifically in support of their work to address Lyme Disease, an affliction we’ve all heard of, but in reality, likely know little about. Proudly supported by The Steven and Alexandra Cohen Foundation, INGH is hosting the 4th Annual Lyme Disease in the Era of Precision Medicine Conference, also known as the LymeMIND Conference, this October in NYC. Tickets here!

It is this very relationship that led us to take actual bites out of a lyme lime, otherwise known as the #LymeDiseaseChallenge, which aims to spread awareness about this misunderstood disease while simultaneously bringing together the global Lyme disease community. You can see the photos for yourselves below or on our Facebook page.

For those who want to learn more and/or donate to help families and individuals battling Lyme Disease, we recommend visiting the LymeLight Foundation.

So buy a lime, they’re only $.50 in NYC, take a bite, and post to social media to support a good cause!

Evidence is below!

Public Relations Firm

Carly looks so happy

FischTank PR

Now she’s crying

The People’s Eyebrow

Not so quizzical now

Public Relations

First we show off the lime…

Tech PR

…then we eat it all?

PR for SEO

Also looking too happy

Eric feels the pain

FischTank PR

The FischTank team finishes the #LymeChallenge

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The FischTank team likes its work, but it also likes its summer vacation. As a New York PR and Marketing firm, we’ve got our options. The famed Jersey shore is close, as are Coney Island and the Hamptons. New England is only a couple of hours north while the Poconos are only the same distance west, and OCMD just a bit further to the south. Plenty of options for the team to choose from!

But it’s not just where you’re going, it’s what you’re listening to on your way there. Music taste is important in all seasons, but with the windows down in a car or open at home, everyone is hearing it.

So without further ado, find the FischTank team’s sounds and sights of summer:

I don’t really have a favorite summer song, but I do have a favorite summer band—Dirty Heads. They have a reggae/hip-hop/rock sound and every song is a feel-good jam. They’re the perfect soundtrack for a beach day, which is always my favorite place to be.

Which leads me to my favorite place to visit in the summer—hands down, it’s the Jersey Shore. Growing up in Central Jersey (yes, it does exist), I went to Long Beach Island a lot on vacation and one of my best friends is from Belmar, so any day trip was spent there. Now, I spend a lot of time in the Asbury Park/Sea Bright area since that’s where my boyfriend grew up. But my favorite thing to do at any beach, is to just post up in a good spot on the sand with a towel, some sunscreen and a good book and stay there until sunset!” – Samantha Breccia

My favorite summer song is anything I can listen to live, outside, with a beer in hand. Warm weather means outdoor concert season, and an opportunity to spend the day outside listening to favorite bands. There are some great outdoor venues in the greater NYC/Northern NJ area, lined with food trucks and craft beer stands – nothing better.

My favorite place is anywhere with a golf course. My ideal relaxation activity is riding down a fairway with headphones in, unplugging from the rest of life and yelling at myself for four hours about the horrible shot I just hit. Courses down south along the coast offer some of the best views, but anywhere with a tee box and flagstick will do. – Matt Bretzius

My favorite summer song is In My Mind by Ivan Gough (Axwell Radio Edit). Any type of house/EDM song reminds me of the summer so much because the vibe of that genre just makes you want to dance and be outside.”

“My favorite place to visit in the summer is any beach. Laying out on a beach until the sun sets truly is relaxing and what better feeling is there in the world? Especially when you are sipping on a tropical drink without any cares listening to music and spending time with your loved ones. – Michael Canova (more to come on this new dude at FischTank)

My favorite song is ‘Walking on Sunshine,’ a classic that has remained a staple on my summer playlist since I was a child. At the start of every family vacation, we would play the summer splash CD and I always remember this being my favorite track to sing and dance along to. It’s a feel-good song for every summer barbecue, beach day and road trip.

I grew up in the Adirondacks and while I’m anchored in NYC now, the Adirondack park continues to hold a special place in my heart. There’s something for everyone, whether it’s relaxing at our cabin or in Lake George with a cocktail or hiking the high peaks in Keene Valley. The Adirondacks are simply breathtaking and incredible place to spend the summer. – Kate Caruso-Sharpe

Due to the copious amount of music I listen to, picking a sole favorite summer song would be like telling me to go to McDonald’s and forcing me to pick only one burger – impossible. For that reason, I choose King Gizzard & The Lizard Wizard’s “Nuclear Fusion” as my 2019 summer song. This band has extensively been present in my recent Spotify rotation and they’ve been dropping banger after banger for their new upcoming album, “Infest the Rats’ Nest.” Plus, “Nuclear Fusion” makes me feel like I can take on the entire world in my sleep.

My favorite place to visit in the summer is also my favorite place to visit in the spring, fall, and winter – Rio de Janeiro. It was where I was born, and ever since I was snatched away to the States at age 7, I’ve returned to Brazil every single summer (aside from a 2018 World Cup Euro escapade). Beautiful weather, beaches, music, and food – plus 95% of my family resides there, so how could it be any other place? – Fabricio Costa

One of my favorite summer songs is Ocean Breathes Salty by Modest Mouse. All of the instruments and sounds come together to make it really relaxing. I was 12 years old when it came out and it reminds me of summer at that age, which was really simple and just about being outside all day and having no responsibility.

I like any chance I get to visit the Monmouth County area of the Jersey Shore. Growing up, I would get to the beach once or twice every summer. After going to school in that area and spending many summer weekends there since, it’s grown on me even more. Now, sitting on the beach is one of my favorite things to do. – Kyle Evans

Choosing my favorite summer music is tough. It needs to be a little more laid back than usual, so immediately discounting most hard rock. I’ve lately gotten into Lukas Nelson and the Promise of the Real after hearing some of their collaborations and support for Neil Young. Their two most recent albums are tremendous, and Lukas sounds just like his old man.

My favorite place for summer vacation (other than San Diego, the correct choice for any destination-related question) is found somewhere on the South Jersey shore (major distinction from North, Central). Growing up in the Philadelphia area, I spent countless summers in Sea Isle City, Ocean Beach, and Wildwood. Some of the fun my high school friends and I had in Wildwood cannot be discussed here. When I think of South Jersey beaches, I think of boardwalk fun, crabbing for hard-shells, and eating Wawa hoagies.” – Eric Fischgrund

When it comes to favorite summer songs the obvious choice is the Grammy-Award Winning 1999 Hit ‘Smooth’ by the legendary Santana featuring Rob Thomas of Matchbox Twenty. Just try to listen to the opening guitar hook without getting pumped up, I dare you. It’s an infectious jam you can screech along to at the beach, by the pool or while riding around with the windows down.

Lake Placid, NY will always hold a special place in my heart. For 10+ years, it was the site of my family’s annual summer camping trip. I have many fond memories of cooking at the campsite, hiking, swimming and playing cards every night. Downtown Lake Placid also has a great vibe, with lots fun shops and restaurants — you can even check out the Olympic Center, site of famous 1980 “Miracle on Ice” USA hockey victory over the USSR. – Erin Hadden

There is no sweeter summer soundtrack than the laidback tunes of Tom Petty and the Heartbreakers. While my personal favorite is Learning to Fly, almost any Americana-packed Petty track makes for a great summer listen. The first concert I ever saw happened to be Tom Petty during the summer of seventh grade, but my favorite Mad Dog memory is blasting Damn The Torpedos in my 1984 Volvo with all the windows down during an impromptu midnight trip to the beach with some buddies.

Every summer from before I could remember to when I was 11 or 12 years old, my parents, aunts and uncles would load my sister, cousins and I into a mini van and trek down to Wildwood, NJ. Exploring the beach and boardwalk was the highlight of every summer, but eventually, as we all got older and the world got smaller, we started exploring other destinations like the Outer Banks and Caribbean. All offered amazing experiences, but none lived up to Wildwood’s nostalgia. I had the opportunity to return to Wildwood a few summers ago, with the same aunts, uncles and cousins, and I was pleasantly surprised to see the town hadn’t changed much – if anything, it seemed to have a fresh coat of paint on it! – Rob Kreis

The Team at FischTank Marketing and PR

Anonymous FischTank Accountant

 

My favorite song is ‘I Can See Clearly Now” by Johnny Nash because it evokes memories of listening to it on the radio (AM!) in the summer.

My favorite place to visit is very specific – Jones Beach West End Beaches, a favorite hangout spot with friends from high school. – Our anonymous accountant who values brevity 

 

 

 

My favorite summer song is the recent hit, Old Town Road by Billy Ray Cyrus and Lil Nas. It’s very catchy and fun to listen and sing along to.

I love going to Belmar beach in the summer with my family and friends! Besides being a FischTank PR professional, I’m like a mermaid, and I could stay in the ocean for hours. – Jessica Reiner

My favorite summer song is Sherry Darling by Bruce Springsteen. Although the name of my sister (spelled differently), Sherry Darling tells the story of a summer getaway. Gracing every stereo that plays it, The Boss offers yet another lyrical masterpiece giving off good vibes and a catchy tune.

Summers are spent at my grandma’s house, nestled on the Toms River bay where we spend our time out on the boat, fishing, crabbing, or just enjoying the sun. A five-minute drive to the boardwalks, many nights are spent on roller coasters, playing carnival games, or at the bar. However, the night isn’t over until its finished off with a Seaside Tony from Steaks. – Russ Pagano

I don’t have one favorite song, but I do love listening to Bob Marley in the summertime. “Could You Be Loved” is a great song to groove to and listen to while on the beach.

I was born and raised in Monmouth County, NJ and enjoy going back to my roots to visit the good old Jersey shore. I enjoy long walks on the beach with an ice cream cone in hand. – Carly Ross

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

PR and Digital Firm

I’m always looking for ways to make my job easier so I can be more productive. Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the industry – but it can also sap productivity and leave me wondering at times how I can be more efficient.

One way I’ve been able to improve my daily workflow is by taking advantage of some of the great technology that’s been created for just that purpose. If there’s a tool to automate process, improve my efficiency, or just flat out save me time, I’m always interested in giving it a look. I’m not adverse to help – especially if I know it’s going to make me better at what I do.

Below are a few of my favorite technology “helpers” that help boost my productivity.

Boomerang

 I’m as guilty as anyone of living in my email (as most PR people do). I receive and send hundreds of emails a day, and at times my inbox is a disaster – sometimes I wish I could just turn it off to work for an hour in peace. With Boomerang’s Inbox Pause I can actually stop emails from coming into my inbox for any specific period of time, schedule emails to only be delivered in batches during hours I choose, and allow emails from only specific people (like that reporter I’m waiting to hear back from) while I’m heads down on an important new business proposal.

Boomerang has a ton of other great features for email too, which have helped me get as close to Inbox Zero (more like Inbox Seven) as possible, such as:

  • Email scheduling, for sending at optimal times
  • Follow-up reminders if someone doesn’t respond to your email
  • “Boomeranging” messages out of your inbox to a later date
  • Respondable: real-time analysis powered by AI to let you know if your email is likely to get a response (also an eye opener to learn how you write)

Boomerang works for Gmail and Outlook.

Capsulink

 Speaking of email, one of the biggest drains of my day is dealing with all of the spam and junk that hits my inbox. As the PR contact for many clients, my email address often goes out on press releases, corporate websites, and other public-facing documents. As such, I get crushed with spam, and spending time vetting and deleting severely hinders my productivity.

Capsulink is a custom URL shortener that lets me convert my email address into a hyperlink, which helps to avoid being grabbed and stuffed into a spam campaign.

Even better, Capsulink also provides detailed click statistics, including which channels and geographical locations clicks are coming from. This is especially beneficial in social media campaigns and other digital marketing initiatives where we want to track activity driving traffic to certain landing pages. The metrics allow us to see our most successful channels and then adjust our campaign as needed.

Asana

For as long as I can remember I’ve been a proponent of the hand-written to-do list. Anyone in my office will point to the scribbled and highlighted paper I keep next to my phone on my desk. It’s worked for more than a decade, but as I increasingly travel more and work remotely, I often find myself forgetting to bring the paper home. Enter Asana.

Asana is my electronic to-do list, but it really serves as a work management platform for PR and Marketing entire teams. I use Asana to track my tasks with due dates, what is prioritized, add long-term goals (like writing more of these blogs), and more. Some of our team members use Asana for similar purposes, helping them track and balance the daily tasks they juggle across multiple clients. It’s easy to use and super clean, and while I may never throw out my scribbled paper, it definitely has improved my productivity when I’m on the move.

What’s a tool that helps you get through the day? Comment below or track me down on Twitter @MattBretzius.

Matt Bretzius is President and Partner at FischTank Marketing & PR.

LinkedIn is a social platform FischTank utilizes to augment many a client's PR program

One of the things the entire FischTank team advocates is the importance of consistent messaging across web, media relations, sales literature, email marketing and social media.

For B2B industries, LinkedIn is such an important tool within marketing and communications, and has the ability to positively impact the public’s perception of a brand or individual. People and organizations need to be informative, compelling, knowledgeable and most important – authentic.

I shared some of my thoughts on this subject, specifically with respect to authenticity and frequency of posting, with Kiely Kuligowski of Business News Daily for an article entitled LinkedIn for Business: Everything You Need to Know.

It’s a small tidbit, but I hope readers find it useful. I’ve always placed a premium on my LinkedIn network, and its been instrumental to me and FischTank as we’ve grown this business.

Your PR firm should be asking about your social strategy and thinking about how it can improve your marketing and communications functions, and ultimately achieve your organization’s objectives.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.