Technology PR

Where did the summer go? This one felt busier than most, but I suppose everyone who comes off a hectic season filled with growth and excitement says that.

I could wax poetic on FischTank’s PR, marketing and digital offerings, blah blah blah, but instead I’ll share a few updates about our team and observations about the industries we work in.

We welcomed Michael Canova, an Account Executive, in June. A graduate of Kean University a few years ago, Mike has previously handled media relations as an in-house practitioner, giving him a unique perspective in working with clients. Mike is an avid sports and music fan, and even though he doesn’t root for Philly teams across the board, I think we’ll keep him.

We also added Glo Lindenmuth as Account Director earlier this month. Glo brings a wealth of expertise in media relations and marketing, especially with respect to emerging technologies, a significant practice area for our firm. Perhaps most importantly – Glo is an animal lover which enabled her to fit seamlessly into the office and improve our standing as the #1 Pet Loving PR Firm in the world, according to the Wall Street Journal and Good Morning America.

As the amount of fish in our tank grow, so do our clients. We are paid to get the job done, but our equally creative and inspiring clients are what motivate us to go above and beyond to achieve their marketing and public relations objectives. What’s been exciting?

  • The Industrial Internet of Things (IIoT) category continues to grow at a rampant pace, as companies are seeking new and innovative ways to connect buildings, people and ideas.
  • The job market and evolution of technology companies are driving change in real estate markets around the country, leading builders, developers and investors to eye innovation in commercial and residential real estate…
  • …proptech, proptech everywhere. Real estate technology continues to spur the aforementioned innovation, and we’ve been privileged to work on client products and services that are making properties smarter and more efficient in every way.
  • So much of what I just touched on is centered around a subject that’s more than a practice area, but a passion at FischTank. Energy efficiency, renewable energy, connectivity, and exciting products and services lead the optimist in me to believe they’ll one day change the world. Politics aside, climate change is happening and needs to be addressed. Admitting that to ourselves is critical, and the adoption of clean technologies and more sustainable business practices, is and has always been prominent client subject matter at FischTank.
  • You don’t need me to tell you the healthcare sector is changing. Progressive products and ideas designed to benefit the patient and consumer continue to emerge, despite uncertainties around healthcare policies. We are fortunate to provide healthcare PR support for a number of companies that welcome this change.
  • We are also experiencing exciting changes in terms of corporate leadership and structure. At no time in my career has diversity, opportunity and culture been such a popular topic and goal for companies in the U.S. While this represents growth and progress, we’re not there yet. Not even close. We are excited that many of our clients are at the forefront of this corporate cultural shift, and we hope they remain outspoken in their desire for a more balanced and transparent business world.

Every day our clients bring us exciting subject matter, growth and stories, and it’s our job to use media relations, email marketing, social media and content writing to achieve their goals. A public relations and marketing firm is only as good as its people and the companies it works with, and we look forward to coming to work every day for these reasons.

We are four months shy of 2020, but as the Greatest of all time once said, “Don’t count the days, make the days count.” 

See you in September!

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The FischTank team likes its work, but it also likes its summer vacation. As a New York PR and Marketing firm, we’ve got our options. The famed Jersey shore is close, as are Coney Island and the Hamptons. New England is only a couple of hours north while the Poconos are only the same distance west, and OCMD just a bit further to the south. Plenty of options for the team to choose from!

But it’s not just where you’re going, it’s what you’re listening to on your way there. Music taste is important in all seasons, but with the windows down in a car or open at home, everyone is hearing it.

So without further ado, find the FischTank team’s sounds and sights of summer:

I don’t really have a favorite summer song, but I do have a favorite summer band—Dirty Heads. They have a reggae/hip-hop/rock sound and every song is a feel-good jam. They’re the perfect soundtrack for a beach day, which is always my favorite place to be.

Which leads me to my favorite place to visit in the summer—hands down, it’s the Jersey Shore. Growing up in Central Jersey (yes, it does exist), I went to Long Beach Island a lot on vacation and one of my best friends is from Belmar, so any day trip was spent there. Now, I spend a lot of time in the Asbury Park/Sea Bright area since that’s where my boyfriend grew up. But my favorite thing to do at any beach, is to just post up in a good spot on the sand with a towel, some sunscreen and a good book and stay there until sunset!” – Samantha Breccia

My favorite summer song is anything I can listen to live, outside, with a beer in hand. Warm weather means outdoor concert season, and an opportunity to spend the day outside listening to favorite bands. There are some great outdoor venues in the greater NYC/Northern NJ area, lined with food trucks and craft beer stands – nothing better.

My favorite place is anywhere with a golf course. My ideal relaxation activity is riding down a fairway with headphones in, unplugging from the rest of life and yelling at myself for four hours about the horrible shot I just hit. Courses down south along the coast offer some of the best views, but anywhere with a tee box and flagstick will do. – Matt Bretzius

My favorite summer song is In My Mind by Ivan Gough (Axwell Radio Edit). Any type of house/EDM song reminds me of the summer so much because the vibe of that genre just makes you want to dance and be outside.”

“My favorite place to visit in the summer is any beach. Laying out on a beach until the sun sets truly is relaxing and what better feeling is there in the world? Especially when you are sipping on a tropical drink without any cares listening to music and spending time with your loved ones. – Michael Canova (more to come on this new dude at FischTank)

My favorite song is ‘Walking on Sunshine,’ a classic that has remained a staple on my summer playlist since I was a child. At the start of every family vacation, we would play the summer splash CD and I always remember this being my favorite track to sing and dance along to. It’s a feel-good song for every summer barbecue, beach day and road trip.

I grew up in the Adirondacks and while I’m anchored in NYC now, the Adirondack park continues to hold a special place in my heart. There’s something for everyone, whether it’s relaxing at our cabin or in Lake George with a cocktail or hiking the high peaks in Keene Valley. The Adirondacks are simply breathtaking and incredible place to spend the summer. – Kate Caruso-Sharpe

Due to the copious amount of music I listen to, picking a sole favorite summer song would be like telling me to go to McDonald’s and forcing me to pick only one burger – impossible. For that reason, I choose King Gizzard & The Lizard Wizard’s “Nuclear Fusion” as my 2019 summer song. This band has extensively been present in my recent Spotify rotation and they’ve been dropping banger after banger for their new upcoming album, “Infest the Rats’ Nest.” Plus, “Nuclear Fusion” makes me feel like I can take on the entire world in my sleep.

My favorite place to visit in the summer is also my favorite place to visit in the spring, fall, and winter – Rio de Janeiro. It was where I was born, and ever since I was snatched away to the States at age 7, I’ve returned to Brazil every single summer (aside from a 2018 World Cup Euro escapade). Beautiful weather, beaches, music, and food – plus 95% of my family resides there, so how could it be any other place? – Fabricio Costa

One of my favorite summer songs is Ocean Breathes Salty by Modest Mouse. All of the instruments and sounds come together to make it really relaxing. I was 12 years old when it came out and it reminds me of summer at that age, which was really simple and just about being outside all day and having no responsibility.

I like any chance I get to visit the Monmouth County area of the Jersey Shore. Growing up, I would get to the beach once or twice every summer. After going to school in that area and spending many summer weekends there since, it’s grown on me even more. Now, sitting on the beach is one of my favorite things to do. – Kyle Evans

Choosing my favorite summer music is tough. It needs to be a little more laid back than usual, so immediately discounting most hard rock. I’ve lately gotten into Lukas Nelson and the Promise of the Real after hearing some of their collaborations and support for Neil Young. Their two most recent albums are tremendous, and Lukas sounds just like his old man.

My favorite place for summer vacation (other than San Diego, the correct choice for any destination-related question) is found somewhere on the South Jersey shore (major distinction from North, Central). Growing up in the Philadelphia area, I spent countless summers in Sea Isle City, Ocean Beach, and Wildwood. Some of the fun my high school friends and I had in Wildwood cannot be discussed here. When I think of South Jersey beaches, I think of boardwalk fun, crabbing for hard-shells, and eating Wawa hoagies.” – Eric Fischgrund

When it comes to favorite summer songs the obvious choice is the Grammy-Award Winning 1999 Hit ‘Smooth’ by the legendary Santana featuring Rob Thomas of Matchbox Twenty. Just try to listen to the opening guitar hook without getting pumped up, I dare you. It’s an infectious jam you can screech along to at the beach, by the pool or while riding around with the windows down.

Lake Placid, NY will always hold a special place in my heart. For 10+ years, it was the site of my family’s annual summer camping trip. I have many fond memories of cooking at the campsite, hiking, swimming and playing cards every night. Downtown Lake Placid also has a great vibe, with lots fun shops and restaurants — you can even check out the Olympic Center, site of famous 1980 “Miracle on Ice” USA hockey victory over the USSR. – Erin Hadden

There is no sweeter summer soundtrack than the laidback tunes of Tom Petty and the Heartbreakers. While my personal favorite is Learning to Fly, almost any Americana-packed Petty track makes for a great summer listen. The first concert I ever saw happened to be Tom Petty during the summer of seventh grade, but my favorite Mad Dog memory is blasting Damn The Torpedos in my 1984 Volvo with all the windows down during an impromptu midnight trip to the beach with some buddies.

Every summer from before I could remember to when I was 11 or 12 years old, my parents, aunts and uncles would load my sister, cousins and I into a mini van and trek down to Wildwood, NJ. Exploring the beach and boardwalk was the highlight of every summer, but eventually, as we all got older and the world got smaller, we started exploring other destinations like the Outer Banks and Caribbean. All offered amazing experiences, but none lived up to Wildwood’s nostalgia. I had the opportunity to return to Wildwood a few summers ago, with the same aunts, uncles and cousins, and I was pleasantly surprised to see the town hadn’t changed much – if anything, it seemed to have a fresh coat of paint on it! – Rob Kreis

The Team at FischTank Marketing and PR

Anonymous FischTank Accountant

 

My favorite song is ‘I Can See Clearly Now” by Johnny Nash because it evokes memories of listening to it on the radio (AM!) in the summer.

My favorite place to visit is very specific – Jones Beach West End Beaches, a favorite hangout spot with friends from high school. – Our anonymous accountant who values brevity 

 

 

 

My favorite summer song is the recent hit, Old Town Road by Billy Ray Cyrus and Lil Nas. It’s very catchy and fun to listen and sing along to.

I love going to Belmar beach in the summer with my family and friends! Besides being a FischTank PR professional, I’m like a mermaid, and I could stay in the ocean for hours. – Jessica Reiner

My favorite summer song is Sherry Darling by Bruce Springsteen. Although the name of my sister (spelled differently), Sherry Darling tells the story of a summer getaway. Gracing every stereo that plays it, The Boss offers yet another lyrical masterpiece giving off good vibes and a catchy tune.

Summers are spent at my grandma’s house, nestled on the Toms River bay where we spend our time out on the boat, fishing, crabbing, or just enjoying the sun. A five-minute drive to the boardwalks, many nights are spent on roller coasters, playing carnival games, or at the bar. However, the night isn’t over until its finished off with a Seaside Tony from Steaks. – Russ Pagano

I don’t have one favorite song, but I do love listening to Bob Marley in the summertime. “Could You Be Loved” is a great song to groove to and listen to while on the beach.

I was born and raised in Monmouth County, NJ and enjoy going back to my roots to visit the good old Jersey shore. I enjoy long walks on the beach with an ice cream cone in hand. – Carly Ross

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

LinkedIn is a social platform FischTank utilizes to augment many a client's PR program

One of the things the entire FischTank team advocates is the importance of consistent messaging across web, media relations, sales literature, email marketing and social media.

For B2B industries, LinkedIn is such an important tool within marketing and communications, and has the ability to positively impact the public’s perception of a brand or individual. People and organizations need to be informative, compelling, knowledgeable and most important – authentic.

I shared some of my thoughts on this subject, specifically with respect to authenticity and frequency of posting, with Kiely Kuligowski of Business News Daily for an article entitled LinkedIn for Business: Everything You Need to Know.

It’s a small tidbit, but I hope readers find it useful. I’ve always placed a premium on my LinkedIn network, and its been instrumental to me and FischTank as we’ve grown this business.

Your PR firm should be asking about your social strategy and thinking about how it can improve your marketing and communications functions, and ultimately achieve your organization’s objectives.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

A true Public Relations Professional.

This summer, FischTank has been fortunate to have two awesome interns join our team. In Part One of a dynamic two part series of hard-hitting interview style conducted by Eric Fischgrund, please meet Jennifer Latchford:

Jen, it’s great to meet you. Prior to joining FischTank, where did you go to school?

I graduated from West Chester University of Pennsylvania in May

Wow, it’s great to have someone from the awesome state of Pennsylvania. What was your major?

My major is communication studies

That’s great, Communications was my area of study at Shippensburg University. Why are you interested in this field?

I have been interested in public relations and marketing because it’s very exciting to be a part of setting plans up for our clients to ensure success for their companies. I enjoy being able to see how one interaction with a company can open so many doors professionally.

Great answer, and I really appreciate that you emphasized the importance of generating success for our clients! More specifically, what industries interest you?

The entertainment industry has always been my main interest, one day I hope to work as a publicist or as a manager for a public figure involved in the media.

Good to know! I guess FischTank needs to work with more celebrities, although we are fortunate to do so with a few. Who is your favorite journalist?

Well I don’t really have a favorite journalist…I appreciate a sense of humor, but other than that I will read just about anything…back of shampoo bottles included.

Hmm, shampoo bottles. That’s a little weird but America is a free country. Music is important to everyone at FischTank — who is your favorite band/musician?

I don’t have a particular band I am a fan of either, but genre wise I LOVE country music.

Country music? You have a bright future here! Last question, then we’ll get you get back to work. What are some of your interests outside of communications and country music?

I am very outdoorsy-I like to hike, camp, kayak, etc.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Marketing and PR wish everyone a safe and happy holiday!

Happy Holidays from FischTank

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Public Relations

FischTank is seeking individuals with anywhere from two to ten (2-10) years’ public relations experience, with a focus on media outreach and account management. The titles of Account Manager and Account Director are best suited for a team player who appreciates working in an up tempo, positive company culture.

Work is autonomous, proactive, and as minimally administrative as possible. FischTank prides itself upon being results oriented on behalf of its clients. Core client industries include clean technology (sustainability), marketing and business technology solutions, non-profits, financial services, biotech, and professional services.

FischTank possesses a strong company culture, frequently providing team lunches and happy hours, educational seminars and resources, and more.

Please apply by e-mailing careers@fischtankpr.com 

Desired Skills and Experience

  • Media relations
  • Strong writing skills
  • Experience with relevant PR tools (Cision/HootSuite/etc.)
  • Positive attitude
  • Story identification skills
  • Familiarity with top tier and trade media
  • Works well with a team
  • Media results

About FischTank

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries including but not limited to clean technology, business and marketing technologies, marketing/ad tech, emerging technology, real estate, and non-profits. Incorporating an integrated strategy consisting of public relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

PR Account Manager in NYC

FischTank is seeking an individual with 2 – 5 years public relations experience, with a focus on media outreach and account management. The role of Account Manager or Account Director is best suited for a team player who appreciates working in an up tempo, positive company culture.

Work is autonomous, proactive, and as minimally administrative as possible. FischTank prides itself upon being results oriented on behalf of its clients. Core client industries include clean technology (sustainability), marketing and business technology solutions, non-profits, and professional services.

FischTank possesses a strong company culture, frequently providing team lunches and happy hours, educational seminars and resources, and more.

Please apply by e-mailing careers@fischtankpr.com 

Desired Skills and Experience

  • Media relations
  • Strong writing skills
  • Experience with relevant PR tools (Cision/HootSuite/Meltwater)
  • Positive attitude
  • Story identification skills
  • Familiarity with top tier and trade media
  • Works well with a team
  • Media results

About FischTank

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries including but not limited to clean technology, business and marketing technologies, marketing/ad tech, emerging technology, real estate, and non-profits. Incorporating an integrated strategy consisting of public relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank leadership was fortunate enough to be asked by client SITO Mobile to join them during their bell ringing ceremony, as they uplisted to the Nasdaq Capital Market last week. SITO CEO Jerry Hug provided opening remarks from the heart, as expected, and plenty of fun photos were taken.

A special thank you to the teams from IRTH Communications and Sichenzia Ross Friedman Ference, among others, for all of their hard work during during the process. For more information on SITO Mobile, a leading mobile engagement platform provider, please visit their website: http://sitomobile.com/ or follow them on Twitter @SITO_Mobile 

FischTank client SITO Mobile is a leading mobile engagement platform provider

Eric Fischgrund and Matt Bretzius attend SITO Mobile’s Nasdaq bell-ringing ceremony

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Media Relations and Marketing Experts

FischTank Marketing and PR -- NYC Media and Marketing ExpertsGood afternoon! A quick note before we share the release below. The first year at FischTank has been exciting, challenging, eye-opening, and most importantly — a learning experience.

However, none of this would be possible without the support from our wonderful clients, who deserve the results we achieve on their behalf in exchange for the trust they place in us. We are also very appreciative for our partners and friends, including accountants, lawyers, vendors, and others within our network. We are thrilled to consider you members of our professional family.

It’s been one year of success, but that is exactly as stated — ONE year. There is a long way to go before we actually celebrate anything, and as you probably know, there are no guarantees in any walk of life. You make your own breaks, and in an effort to keep things breaking our way, we look forward to continuing to work our tail off on behalf of our clients.

Thank you again,

Eric Fischgrund

Link to Release

FischTank Marketing and PR Celebrates One-Year Anniversary

NYC-Headquartered Company Continues Growth; Adds Team Members and New Practice Areas

FischTank Marketing and PR, a full-service communications and marketing firm helping clients across multiple industries amplify their message and elevate their brand, today announced its one-year anniversary since it’s inception.

FischTank, founded and led by Eric Fischgrund, provides strategic marketing and communications solutions including but not limited to public relations, digital marketing, SEO/ORM/SEM, advertising, and content marketing such as whitepapers, blogging, and press release writing. The boutique firm caters to clients spanning multiple industries and verticals such as clean technology, emerging technologies, real estate, non-profits, professional services, and business technologies such as adtech, social platforms, and other marketing solutions.

Recently, FischTank named Matthew Bretzius, a former journalist turned PR and marketing professional, as Vice President. Bretzius brings in-house and agency-side experience to the firm, with a strong reputation of leading startups to Inc. 500|5000 companies in amplifying their brand messaging to resonate with customers/clients, shareholders, and relevant media outlets.

“We are so appreciative of our clients, partners, and team members who made this first year of growth so successful,” said Eric Fischgrund, founder of FischTank. “Matt’s addition to our team has bolstered client services and enabled us to expand at a scalable rate. We are most thankful for the exciting clients we get to work with on an everyday basis, and look forward to continuing our results-oriented approach of providing them sound marketing and communications solutions.”

“I was thrilled to join FischTank due in large part to the terrific roster of clients and partners that Eric was already working with,” said Matthew Bretzius, Vice President at FischTank. “I’m very excited to see what 2015 brings not just for FischTank, but for our clients, as we continue to grow and work together over the next year to achieve results we can be proud of.”

About FischTank Marketing and PR

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to clean technology, emerging technology, real estate, marketing/ad tech, and non-profits. Incorporating an integrated strategy consisting of media relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us Twitter:http://www.twitter.com/Fisch_Tank or Facebook: http://www.Facebook.com/TheFischTank

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.