An honest man once said, “With a great beard, comes great responsibility…” and this past November, the FischTank team took on this responsibility with the mission of doing some good through NoShaveNovember. 

I’ve supported the NoShaveNovember campaign since it became popular. From my early high school years, I was able to grow a beard before anyone else. So I decided to participate in the campaign and grow my beard out, and the amount of questions and comments I’d receive when my beard would puff out, raised more than enough awareness than I could ask for.

Coming to FischTank, I noticed a lot of my male co-workers donned a lengthy, well-groomed beard. Growing a beard was always apart of my month of November, but having the opportunity to raise money for No-Shave November, an organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education never presented itself.

I saw an opportunity and struck up a conversation with my facial-follicle-friendly colleagues about raising money, since the office has done charitable efforts before. The FischTank team was thrilled that they could continue to let their mane grow and be able to share social-friendly photos of their progress all for a good cause. 

(from L to R: good beard, good beard, terrific beard, good beard, no beard)

Our beard growers weren’t the only ones involved though! All team members were able to spread awareness throughout their social media pages and encourage others to grow their beard out. 

In the end, our team surpassed our goal of raising $2,000 with a total of $2,080. A $2,000 match from FischTank made it $4,080 to go towards this great cause. On behalf of our entire team, we thank all of our family, friends, and colleagues for spreading the word, donating and helping us achieve our goal!

We hope to continue raising awareness and money for these great causes in the future and with your support, we can continue to do so. 

We hope everyone has a Happy Holiday and welcome in the new decade and year with tons of fun and health!

Thank you again and continue to  #LetItGrow

Michael Canova is an Account Executive at FischTank.

Nonprofit PR support

No donation is too small! To donate to cancer research and patient education, visit this link.

The team at FischTank is committed to providing excellent public relations and marketing support for our clients, but the truth is, we’re equally committed to making a difference in our community. We do this for our pro-bono clients, such as Joseph’s House of Camden, as well as with clients associated with not-for and nonprofits in industries spanning technology, veteran affairs and healthcare.

But rarely do we get the chance to brag about how our dashing looks, deemed by Glamour Magazine and Men’s Journal as the finest looking NYC PR firm, and how our collective appearance is helping us raise money for nonprofits that support cancer research and those individuals who battle the disease.

Today, the FischTank team is proud to share our support for No-Shave November, an organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education. Among the organizations they fund are St. Jude Children’s Research Hospital, Prevent Cancer Foundation and Fight Colorectal Cancer.

FischTank team members are hoping to raise $2,000, and the firm itself will also match all donations up to $2,000, meaning we’re hoping to reach and exceed $4,000 for cancer research and support! We are committed to reaching this goal, so if you see us sharing on social media, please consider liking our status or giving us a retweet.

We’re also willing to look like fools completely incredible in doing so! Several of us are going to put down our razors for a while, and those of us who aren’t will show their support for this cause by cheering us on, and most likely mocking us constantly. All told, it’s going to be a fun, photo-packed month with mustache and beard updates you can track on the highly influential, always dynamic FischTank Instagram page.

Here is the link again, no donation is too small! We thank you for your support.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Technology PR

FischTank is pleased to announce that President Matthew Bretzius and Senior Account Director Kate Caruso-Sharpe will present an overview on corporate communications and media relations strategy with an emphasis on technology PR, for international technology companies at the CANUTE Program hosted by the Royal Consulate General of Denmark in New York on Wednesday, October 9.

Supported by the Ministry of Foreign Affairs in Denmark and Danske Bank, the Royal Consulate General of Denmark in New York is hosting more than a dozen select technology startups from Denmark for an entrepreneurial bootcamp, offering a tailored program on how to successfully enter the U.S. market. During the three-day event, startup founders will engage with investors, recruitment specialists, and marketing experts to gain a better understanding of how to scale their company to one of the largest markets in the world.

Bretzius and Caruso-Sharpe will lead an interactive discussion centering on marketing and communications strategies that are critical to the successful launch into U.S. markets, including media relations, content marketing, search engine optimization, social media, and email marketing. Participating startups will have the opportunity to ask business-specific questions relating to their own marketing initiatives, while also learning about the work FischTank has done with a number of international brands, both startup and established, to develop and deploy effective messaging to reach U.S. business audiences. Technology PR remains a core practice area for FischTank for companies both domestic and abroad.

“Entering the U.S. market can be an overwhelming task for any international technology company, often leading to marketing and communications functions falling by the wayside,” said Matt Bretzius, President, FischTank Marketing and PR. “We look forward to discussing tactics to fully integrate and scale digital and traditional public relations activities so that companies flourish in their new markets and achieve the brand awareness necessary to stand apart.”

Following the educational portion of the program, VCs, business angels, accelerators, incubators, and others are invited to participate in this year’s Investor Day. During that event, ten selected startups from Denmark will pitch their tech businesses to a panel and audience with the goal of raising their next funding round to expand into the U.S. market. FischTank looks forward to providing technology PR insights for these companies.

“We are excited to bring some of the best startups Denmark has to offer to the U.S. for this valuable program. While many have found success in the Danish market, the next logical step is to expand to larger international audiences, and this event will give them a head start toward doing so,” said Mia Grosen, Founder of the CANUTE Program. “We look forward to working with FischTank and the other participating experts to provide the knowledge and resources our startups need to succeed on a global scale.”

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Technology PR

Where did the summer go? This one felt busier than most, but I suppose everyone who comes off a hectic season filled with growth and excitement says that.

I could wax poetic on FischTank’s PR, marketing and digital offerings, blah blah blah, but instead I’ll share a few updates about our team and observations about the industries we work in.

We welcomed Michael Canova, an Account Executive, in June. A graduate of Kean University a few years ago, Mike has previously handled media relations as an in-house practitioner, giving him a unique perspective in working with clients. Mike is an avid sports and music fan, and even though he doesn’t root for Philly teams across the board, I think we’ll keep him.

We also added Glo Lindenmuth as Account Director earlier this month. Glo brings a wealth of expertise in media relations and marketing, especially with respect to emerging technologies, a significant practice area for our firm. Perhaps most importantly – Glo is an animal lover which enabled her to fit seamlessly into the office and improve our standing as the #1 Pet Loving PR Firm in the world, according to the Wall Street Journal and Good Morning America.

As the amount of fish in our tank grow, so do our clients. We are paid to get the job done, but our equally creative and inspiring clients are what motivate us to go above and beyond to achieve their marketing and public relations objectives. What’s been exciting?

  • The Industrial Internet of Things (IIoT) category continues to grow at a rampant pace, as companies are seeking new and innovative ways to connect buildings, people and ideas.
  • The job market and evolution of technology companies are driving change in real estate markets around the country, leading builders, developers and investors to eye innovation in commercial and residential real estate…
  • …proptech, proptech everywhere. Real estate technology continues to spur the aforementioned innovation, and we’ve been privileged to work on client products and services that are making properties smarter and more efficient in every way.
  • So much of what I just touched on is centered around a subject that’s more than a practice area, but a passion at FischTank. Energy efficiency, renewable energy, connectivity, and exciting products and services lead the optimist in me to believe they’ll one day change the world. Politics aside, climate change is happening and needs to be addressed. Admitting that to ourselves is critical, and the adoption of clean technologies and more sustainable business practices, is and has always been prominent client subject matter at FischTank.
  • You don’t need me to tell you the healthcare sector is changing. Progressive products and ideas designed to benefit the patient and consumer continue to emerge, despite uncertainties around healthcare policies. We are fortunate to provide healthcare PR support for a number of companies that welcome this change.
  • We are also experiencing exciting changes in terms of corporate leadership and structure. At no time in my career has diversity, opportunity and culture been such a popular topic and goal for companies in the U.S. While this represents growth and progress, we’re not there yet. Not even close. We are excited that many of our clients are at the forefront of this corporate cultural shift, and we hope they remain outspoken in their desire for a more balanced and transparent business world.

Every day our clients bring us exciting subject matter, growth and stories, and it’s our job to use media relations, email marketing, social media and content writing to achieve their goals. A public relations and marketing firm is only as good as its people and the companies it works with, and we look forward to coming to work every day for these reasons.

We are four months shy of 2020, but as the Greatest of all time once said, “Don’t count the days, make the days count.” 

See you in September!

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Marketing Summit in D.C. - SEO in 2019: New Strategies, New Tactics

The good news: a very kind industry contact has invited me to speak on a panel titled, SEO in 2019: New Strategies, New Tactics, at the Mid-Atlantic Marketing Summit in Washington D.C. on Friday, April 26th.

The bad news: I need to prepare to speak in front of hundreds of marketing and communications executives throughout the region attending an event to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and networking.

OK, it’s not all bad (just a little intimidating), and I’d be lying if I said I wasn’t really looking forward to the Marketing Summit.

In addition to my genuine interest in FischTank’s practice areas, I’m equally interested in why and how public relations can impact marketing. This is why our team has put so much time into understanding the intersection of Public Relations and SEO, the practice of utilizing media relations and content marketing to impact search engine results and position. This is a strategy we employ for our clients that conduct their business primarily online, generating leads to support business development, increasing traffic to ecommerce platforms, and other objectives that come with the daily grind of online marketing.

I can wax poetic (sure?) and explain why companies should hire FischTank (yes, you should!), but I’ll take the rest of the time in this blog ahead of the Marketing Summit to ask some friends and peers in my network what they think about this topic:

“In a world of links of dubious value, true, expertly done PR generates not just publicity for the business, but good links that continue to reverberate throughout search engines. We typically see media earned links as some of the most valuable links when conducting SEO analysis. I’d encourage everyone to look at their business for hidden opportunities for press.” – Josh Greene, CMO for The Mather Group and the moderator of the upcoming panel at the Marketing Summit.

“The intersection of PR & SEO is critical as PR provides one of the best opportunities to attract links from high quality publications to your site. With links still remaining one of the top two search engine ranking factors your PR efforts can increase your sites authority, rankings & traffic. It’s important for your PR & SEO teams to be on the same page and to know for instance that getting links to the primary website is much more important than social media channels and to also push your contacts to make sure they include proper link attribution in their coverage.” – Ryan O’Connor, Founder of One Tribe Apparel

“Content is meaningless if no one can find it in search. Whether it’s a hard earned news article, a well-crafted blog post, or even a mention by an influencer, ensuring that your content is properly tagged, titled, optimized, and focused on your brands keywords are critical for ensuring search success. A properly curated digital reputation need not rely on a deluge of content but rather a few well crafted, strategic pieces that reflect the best about you or your business. It makes no sense to waste precious space in your search results for poorly written, meaningless content merely designed to fool the algorithm. Better to leverage the power of search to shape the reputation you need and want.” – Sam Michelson, CEO and Founder of Five Blocks

“Google is smart. Once upon a time, if you threw enough links any links at a site, it would rank. That’s not the case anymore. A site needs live mentions on topically relevant, high authority sites (with or without a link). Google’s bot is smart enough to know when your brand name is mentioned in an article in the Wall Street Journal or New York Times. A link in that article is the icing on the cake.” – Alex Deckard, SEO Manager, Aeroflow Healthcare 

“Companies looking to raise capital from either the public or institutional investors need to be cognizant of their message to the market, but also the results search engines show when people are doing their due diligence. This is especially true in emerging industries, such as cannabis, cryptocurrency, renewable technologies, and others where competition is fierce and there is an increased need to separate yourself from the rest of the pack. This is where media relations and content marketing come into play, ensuring both transparency and a high quality of results appear when someone Googles or otherwise searches a brand.” – Kendall Almerico, Principal at Almerico Law

“In recent years, SEO has become much more precise, more transparent, and more results oriented. As a result, public relations has started to play an even more important role in the successful management of SEO. It has become obvious to marketers that if you want your business to be visible and easily found, you have to understand that there is no successful SEO without proper PR.” – Larissa Pitersky, Chief Financial Officer of Apex Capital Partners

 

 

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The FischTank team is very proud to share that it sponsored ‘A Night Out with City Year,” an American education nonprofit organization founded in 1988 dedicated to helping students and schools succeed

The event is the City Year New York Associate Board’s 12th annual spring fundraiser. Held at Rockefeller Center, this night brings together 250 young professionals for a chance to network, mingle, and learn about City Year’s service and impact in schools across New York City.

The organization deploys 246 highly skilled AmeriCorps members to serve in 22 elementary and middle schools. Each school has a team of diverse and talented 18-25 year-olds helping in the school community. In FY17, nearly a third of our corps, 32%, were serving in an area where they are from. Together, this team positively impacts thousands of students every day.

To learn more about City Year New York, please click here. FischTank supports a number of non-profit organizations in providing marketing and media relations services. To learn more, please click here.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Public Relations and Marketing

FischTank Marketing and PR Founder Eric Fischgrund will speak on an upcoming January 31st panel entitled, “How to grow your B2B business in 2019 – what works best for organic growth?” He will discuss the role of media relations, content marketing and digital strategies to achieve this goal.

The free event is hosted by B2B Growth (B2BNXT), and will include other speakers including Forrest Leighton, Scott Swanson and Patrick Charron. To learn more, please click the link here or below.

How to grow your B2B business in 2019 – what works best for organic growth?

Thursday, Jan 31, 2019, 6:00 PM

85 Broad Street
27th Floor, 85 Broad Street New York, ny

23 Members Attending

The event is free to attend, featuring awesome food + drinks and an even better panel discussion! We ask that you are working at a B2B company in a marketing/business development capacity (or you’re the owner). We bring 5 special panelists (including the VP of Marketing at MakerBot), all with extensive experience helping B2B companies beat their co…

Check out this Meetup →

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Marketing and PR

I’m not sure how to start this post. As I begin, I’m at 33,000 feet – cruising altitude as they say – and some guy two seats up on the right has been taking selfies of himself for the last 10 minutes, grinning as he reviews them. Insta-worthy? Maybe. It seems pretty weird to me, but no one else seems to care so why should I? I’m returning from a business trip to Asheville with two colleagues, making this as good a time as any to start reflecting on the past five years of FischTank.

The LLC paperwork for EMF Media d.b.a FischTank was filed in late December 2013; I put in notice at a place where I was very unhappy, and brought my first client aboard shortly into the new year. I had limited experience in business development, even less experience in bookkeeping, and now – very little income. Still, I was excited in a professional sense for the first time in a long time.

The first few months were not easy (try working at home when you only have two clients). I took meetings that went nowhere, attended networking events that had no purpose, and at one point went door to door to try and win contracts from small businesses in Jersey City. I also drove my wife crazier than usual. There were sleepless nights, stressed out mornings, and a never-ending supply of self-doubt. Those feelings haven’t gone away and I don’t think they ever will, but in early 2014, that was my 24/7. Funny how something can suck and be so exciting at the same time.

But this story isn’t about me or the “entrepreneurial struggle” that many of the self-proclaimed experts drone on about on LinkedIn and Twitter.

The FischTank story is and has always been about people. I was joined by Matt Bretzius, my partner at FischTank, who is smarter and more disciplined than I am. There is a 0% chance this company is anything beyond me in my apartment living room without him. We made one hire, then we made another, and now we have a growing group of bright, creative, and really unique professionals people. Gone are the days of my personally PDF’d invoices, disorganized spreadsheets, and envelopes stuffed with receipts from coffee shops and cab rides. We now have a bookkeeper who is actually good at math and record keeping. We started partnering more strategically with other marketing, SEO/digital, creative, and PR agencies, building a stronger referral network filled with individuals who have also helped shape the company.

Our clients are awesome. I don’t write that to kiss ass, it’s just reality. Collectively they’re a group of innovative and smart risk-takers, and a pleasure to work with each day. Nothing drives us more than when we see how hard they work to achieve their own goals. We enjoy telling their stories.

To everyone who falls into a category above, I’m eternally grateful for what you’ve done. You know who you are. To all of my colleagues, past and present, this five-year milestone is for you as much as it is for Matt and I.

It’s not all roses and sunshine. We’ve learned many lessons, some of them painful but each of them valuable. Sure there were partnerships, hires and clients that didn’t quite fit, and while not everything ends well, through it all we’ve maintained our integrity and evolved. From these experiences, we’ve built a positive culture we can be proud of.

The only takeaway or piece of advice I have for others, should you choose to listen, is to place a premium on resiliency. Bad days, weeks and months will come. You will get home late after a bad day and think maybe you’re not cut out for this stuff. Self-doubt will creep in when you’re at your most vulnerable and it will eat away your confidence. When this all happens, you cannot give in. Get up, show up, and keep coming at them.

The last five years have been the best education and experience I could ask for, exceeding any and all expectations I had on January 15, 2014. Will FischTank last forever? No, nothing does, but we’re having a helluva lot of fun today.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The team at FischTank Marketing and PR would like to congratulate Rebalance, a Bethesda and San Francisco-based investment firm committed to making premium wealth management services affordable and accessible to everyday Americans, on winning the prestigious 2018 Pacesetter IMPACT Award™ for Innovation and Growth, awarded by Schwab Advisor Services.  The conference took place this week, with the honor being bestowed on the firm yesterday.

Rebalance is an innovative, trendsetting company that has established itself within the retirement investment and personal finance industry. A consumer-first organization, Rebalance has advocated for transparency and working in their clients’ best interest, two standards that are unfortunately often neglected in the financial advisory space.

Please watch their video and learn more about the firm here.

Rebalance was recognized for its innovation and approach to bringing world-class investment expertise, holistic planning and financial advice to investors at a lower price point by combining cloud-based technology, ‘best-in-class’ portfolio management and seasoned investment professionals. Rebalance, and members of its team, received the award on the main stage at Schwab IMPACT®, the nation’s largest and longest-running annual gathering of independent advisors

Rebalance wins a prestigious award in financial services

Schwab Pacesetter IMPACT Award 2018 Winnter

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Rebalance also brings “big league” investing capabilities to everyday Americans and is known for the savings it creates for its clients, as well as its emphasis on providing prudent investment advice based upon the expertise of its internationally-recognized Investment Committee. Members of this committee include Burt Malkiel, the world-renowned Senior Economist at Princeton University; Dr. Charley Ellis, who chaired Yale University’s famed investment committee; and Jay Vivian, the former Managing Director of IBM’s Retirement Funds, where he oversaw over $100 billion in IBM investment funds.

The Charles Schwab & Co., Inc.’s IMPACT Awards® program recognizes excellence in the business of independent financial advice. Nominees are evaluated and selected by a panel of prominent leaders from both the business world and the financial services industry.

 

 

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank PR's Eric Fischgrund joins del Sol Foundation as Director of Communications

New York, NY – August 2, 2018 – FischTank Marketing and PR, a full-service communications and marketing firm, today announced that its Founder and CEO, Eric Fischgrund, has been appointed Director of Communications for the del Sol Foundation for Energy Security. The del Sol Foundation for Energy Security is an independently managed 501(c)(3) founded by members of sonnen, Inc. to oversee the implementation of humanitarian microgrids in support of communities impacted by climate disaster, such as Puerto Rico in the wake of Hurricane Maria.

An NYC-based marcom executive with more than 12 years’ experience developing and implementing communication and branding strategies for hundreds of companies, Fischgrund will provide counsel surrounding global positioning and oversee the rollout of the del Sol Foundation’s announcements and public relations initiatives. He possesses an extensive background in renewable energy technology at both the consumer and B2B levels, and a deep understanding of communications needs for non- and not-for-profits.

“As an advocate for addressing climate change and its impact on human life everywhere by both protecting our environment and utilizing proven renewable energy sources, I am thrilled to take on an impactful role within this movement by joining the del Sol Foundation for Energy Security,” said Eric Fischgrund, Founder and CEO of FischTank. “As citizens of the United States in need, residents of Puerto Rico deserve access to basic power and innovations that have boosted distressed communities on the mainland. del Sol’s vision of empowering communities to rise above energy crises by implementing next-generation technologies that promote resiliency is a story that transcends everyday business, and one I look forward to sharing.”

“With Eric joining the del Sol Foundation as Director of Communications, our team gains an industry veteran, a clean energy advocate, and a non-profit leader who will be instrumental in helping us share the stories and true impact of our microgrids,” said Michelle Mapel, Vice-President of the del Sol Foundation. “Unfortunately, we are experiencing increasing natural disasters and climate changes around the world, creating a greater need for energy resiliency to ensure a basic quality of life for global civilization. The del Sol Foundation was established as a non-profit that we can all contribute to in order to support communities facing energy challenges.”

The del Sol Foundation was formed behind a vision and plan for providing “a hand up, not a handout” to Puerto Rican communities ravaged by storms and in desperate need of power. The Foundation utilizes solar + storage technology in the form of microgrids to go beyond simply providing energy solutions for a singular location, empowering community leaders and citizens to collaborate and rise above the crisis created by disasters like Hurricane Maria. This vantage point was evident at the 12 microgrids installed following Hurricane Maria that served as methods for rebuilding remote communities and catalysts for change in how energy consumption is addressed, a vision now being applied in the form of the largest and most comprehensive solar + storage projects to date. The ambitious “Lighthouse Project” for Puerto Rico will be announced by the del Sol Foundation in the coming weeks.

About del Sol Foundation for Energy Security

The del Sol Foundation for Energy Security is a 501c3 organization founded in 2017. The Foundation is an independent entity whose mission is to provide aid to individuals and entire communities in need, including those impacted by energy instability, who would benefit from clean, reliable and affordable energy. The Foundation’s work in Puerto Rico serves as an example of success in effectively engaging and empowering local community leaders, local citizens and local businesses with “a hand up, not a handout“ and producing true resiliency in the face of natural disasters. For more information about the Foundation, please visit: http://www.delsolfoundation.org/

About FischTank Marketing and PR

FischTank Marketing and Public Relations is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to renewable technology and sustainability, emerging technologies, real estate, business and marketing technologies, biotech and life sciences, financial services, and non-profits. Incorporating an integrated strategy consisting of media relations, community engagement, digital/social media, copywriting, PR to support SEO, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank

 

Contact Information

Katelyn Barone

FischTank Marketing and PR

katelyn@fischtankpr.com

646 699 1414

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.