FischTank PR's Eric Fischgrund joins del Sol Foundation as Director of Communications

New York, NY – August 2, 2018 – FischTank Marketing and PR, a full-service communications and marketing firm, today announced that its Founder and CEO, Eric Fischgrund, has been appointed Director of Communications for the del Sol Foundation for Energy Security. The del Sol Foundation for Energy Security is an independently managed 501(c)(3) founded by members of sonnen, Inc. to oversee the implementation of humanitarian microgrids in support of communities impacted by climate disaster, such as Puerto Rico in the wake of Hurricane Maria.

An NYC-based marcom executive with more than 12 years’ experience developing and implementing communication and branding strategies for hundreds of companies, Fischgrund will provide counsel surrounding global positioning and oversee the rollout of the del Sol Foundation’s announcements and public relations initiatives. He possesses an extensive background in renewable energy technology at both the consumer and B2B levels, and a deep understanding of communications needs for non- and not-for-profits.

“As an advocate for addressing climate change and its impact on human life everywhere by both protecting our environment and utilizing proven renewable energy sources, I am thrilled to take on an impactful role within this movement by joining the del Sol Foundation for Energy Security,” said Eric Fischgrund, Founder and CEO of FischTank. “As citizens of the United States in need, residents of Puerto Rico deserve access to basic power and innovations that have boosted distressed communities on the mainland. del Sol’s vision of empowering communities to rise above energy crises by implementing next-generation technologies that promote resiliency is a story that transcends everyday business, and one I look forward to sharing.”

“With Eric joining the del Sol Foundation as Director of Communications, our team gains an industry veteran, a clean energy advocate, and a non-profit leader who will be instrumental in helping us share the stories and true impact of our microgrids,” said Michelle Mapel, Vice-President of the del Sol Foundation. “Unfortunately, we are experiencing increasing natural disasters and climate changes around the world, creating a greater need for energy resiliency to ensure a basic quality of life for global civilization. The del Sol Foundation was established as a non-profit that we can all contribute to in order to support communities facing energy challenges.”

The del Sol Foundation was formed behind a vision and plan for providing “a hand up, not a handout” to Puerto Rican communities ravaged by storms and in desperate need of power. The Foundation utilizes solar + storage technology in the form of microgrids to go beyond simply providing energy solutions for a singular location, empowering community leaders and citizens to collaborate and rise above the crisis created by disasters like Hurricane Maria. This vantage point was evident at the 12 microgrids installed following Hurricane Maria that served as methods for rebuilding remote communities and catalysts for change in how energy consumption is addressed, a vision now being applied in the form of the largest and most comprehensive solar + storage projects to date. The ambitious “Lighthouse Project” for Puerto Rico will be announced by the del Sol Foundation in the coming weeks.

About del Sol Foundation for Energy Security

The del Sol Foundation for Energy Security is a 501c3 organization founded in 2017. The Foundation is an independent entity whose mission is to provide aid to individuals and entire communities in need, including those impacted by energy instability, who would benefit from clean, reliable and affordable energy. The Foundation’s work in Puerto Rico serves as an example of success in effectively engaging and empowering local community leaders, local citizens and local businesses with “a hand up, not a handout“ and producing true resiliency in the face of natural disasters. For more information about the Foundation, please visit: http://www.delsolfoundation.org/

About FischTank Marketing and PR

FischTank Marketing and Public Relations is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to renewable technology and sustainability, emerging technologies, real estate, business and marketing technologies, biotech and life sciences, financial services, and non-profits. Incorporating an integrated strategy consisting of media relations, community engagement, digital/social media, copywriting, PR to support SEO, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank

 

Contact Information

Katelyn Barone

FischTank Marketing and PR

katelyn@fischtankpr.com

646 699 1414

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Marketing and Public Relations

Last week we shared articles on lead generation and inbound marketing, and today we’re sharing a few of the better public relations-focused content we read or were sent this week:

5 Public Relations Myths BUSTED

“This is why PR is most effective over a long period of time. My recommendation is to consider PR as a basic necessity for marketing your business and outreach should continue on a regular basis, as long as your company is in existence. In other words, PR shouldn’t stop until you do.”

One Of The Web’s Most Prolific Online Marketing Writers Has Been Promoting His Clients In Articles For Forbes, Entrepreneur, And Inc. Magazine

“Credible publications have policies against contributors accepting money from people or companies they write about, and they require writers to disclose any personal or business relationship with people or companies they mention.”

Public Relations: Seven Ways to Tell Your Story

“Don’t just talk “inside baseball” to your own community. Think outside the box. How has your business helped others in the community — not just your own bottom line?”

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

NYC PR Firm

The holiday season has returned, and so too have the festive parties, good tidings, snowy sidewalks, NYC congestion, positive and informative conversations on social media, and of course — holiday music.

Like any other small business, FischTank likes to constantly argue music, and we are pretty confident that each of our opinions are the correct one. With that in mind, the FischTank Marketing and PR team presents their favorite songs of the season. Happy holidays all!

Fabricio Costa — Account Executive: Julian Casablancas – “I Wish It Was Christmas Today”

“I hold The Strokes very dear and they’ve always oddly but gratifyingly dropped new music around important dates in my life. This rendition of the SNL classic was in The Strokes’ vocalist Julian Casablancas’ debut album Phrases for the Young as a bonus track in 09 when I was a Junior in high school. Aside from featuring one of my all-time favorite vocalists, this cover did so well they actually did a live version of it on Jimmy Fallon’s late night show and Acura picked it up for a commercial that made that little synth jingle stuck in our heads throughout the entire holiday season.

Besides, who doesn’t wish it was Christmas today?”

Erin Hadden — Account Executive: Glenn Miller Orchestra: “Sleigh Ride

“I had to dig deep for my pick, but I finally landed on Glenn Miller Orchestra’s rendition of Sleigh Ride. Every year for as long as I can remember, my dad puts together his time-tested, critically-acclaimed mix of CDs to play during our extended Christmas festivities. This song is always the first track from the first CD he queues up. For this reason, it’s become the song that most strongly represents my family’s holiday traditions through the years.”

Kyle Evans — Account Manager: Bruce Springsteen: “Santa Claus is Coming to Town

“One of my favorite holiday songs is Bruce Springsteen’s performance of “Santa Claus is Coming to Town” which might sound typical for a New Jersey native, but it’s mainly from being raised by two Springsteen fanatics.”

Katelyn Barone — Account Manager: “Little Drummer Boy/Peace on Earth” duet with Bing Crosby and David Bowie

“This is one of my favorite holiday songs because this was such an unlikely pairing that turned out to create a great Christmas duet. While I’m more familiar with David Bowie and have always been a fan, Bing Crosby is a classic especially around the holidays.”

Hilary Donnell — Account Director: “Fairytale of New York” by The Pogues

“Fairytale of New York is one of my favorite Christmas songs because it’s more authentic than many of the songs we hear around the holidays, and reminds me of my dad, a major influence in my passion for music. Plus, the song would’ve never existed without Elvis Costello betting Shane MacGowan that couldn’t write a duet with bass player Cait O’Riordan. MacGowan did, then Elvis married her!”

Kate Caruso-Sharpe — Account Director: “Winter Wonderland / Here Comes Santa Claus” from the Pitch Perfect 2 Soundtrack

“While you’ll always find the classics like Mariah Carey and NSYNC on my holiday playlist, my favorite song as of late is “Winter Wonderland / Here Comes Santa Claus” from the Pitch Perfect 2 soundtrack. The Pitch Perfect series is a classic (at least in our house) and the mash-up between Anna Kendrick and Snoop Dogg is simply acca-awesome.”

Matt Bretzius — President: The Christmas Shoes” by New Song

“A young boy wants to buy a Christmas gift for his cancer-stricken mother. But once he reached the store, he did not have enough money for the ruby red Christmas shoes he had his heart set on. Thankfully a good samaritan (played by a young Rob Lowe, no less) steps up and purchases the shoes for the boy, who rushes home to place them on his mother’s feet just before she dies. It’s the consummate Christmas story. I’m not crying, you’re crying.”

Eric Fischgrund — Founder: “Santa Claus is Coming to Town” by James Taylor

“Yes, I chose the same song as Kyle Evans, but it’s for the right reason. Sorry New Jersey, but my artist is better:  JT > Bruce. This is my favorite holiday song because it was one of my favorite Christmas tunes as a kid, and James Taylor music always makes me think of my parents, who are big fans of his. JT was the first concert I ever attended, at age ten, with my parents and life long buddy Kyle Johnson.”

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

CHICAGO, Nov. 30, 2017 (GLOBE NEWSWIRE) — BIOLIFE4D, a biotech pioneer leveraging advances in tissue engineering to 3D print human organs viable for transplant, today announced it has retained FischTank Marketing and PR, a New York City-based firm, as its Agency of Record to conduct national and trade media outreach, generate awareness for its upcoming Regulation A+ equity crowdfunding campaign, and advise on all marketing and communications functions.

The relationship was established to support the Company as it seeks to raise its profile ahead of its equity fund raise in early 2018, and as it develops messaging and marketing strategy to generate awareness within the medical community. FischTank will seek to increase BIOLIFE4D’s overall exposure, develop and maintain external communications, and hone marketing strategies.

“As we continue to develop our technology and prepare for our Regulation A+ raise in early 2018, we felt it was crucial to establish a strong and consistent marketing and communications strategy, for both potential investors and key partners within the medical community,” said Steven Morris, CEO, BIOLIFE4D. “FischTank has the depth of experience we are looking for, having led biotech startups through this process before, with showcased results. We look forward to their guidance during this important time for our Company.”

BIOLIFE4D is a biotech startup focused on making human organ replacement commonplace globally using an approach that combines recent breakthroughs in regenerative medicine, stem cell biology, 3D printing techniques, and computing technology.

“What BIOLIFE4D is doing from an innovation standpoint is remarkable and something we are excited to be a part of – literally giving people the gift of time,” said Matthew Bretzius, President, FischTank Marketing and PR. “We look forward to working with the team to develop a sound messaging strategy and to generate awareness for the technology and the RegA+ fund raise, but also for general heart health.”

BBIOLIFE4D has filed a $50 million initial public offering with the Securities and Exchange Commission (SEC) under Regulation A+ equity crowdfunding rules, allowing everyday investors to help the company bring its groundbreaking cardiac tissue regeneration and organ replacement process to market.  The “Reg A+” rules, outlined under the 2012 Jumpstart Our Business Startups (JOBS) Act, allow companies to raise up to $50 million in equity from non-accredited investors and others.

To learn more about BIOLIFE4D and to express interest in investing visit https://biolife4d.com/invest/.

About BIOLIFE4D

BIOLIFE4D is a pioneering biotech company laser focused on leveraging advances in life sciences and tissue engineering to 3D bioprint a viable human heart suitable for transplant – lifesaving technology that gives patients the gift of time. With BIOLIFE4D, a patient-specific, fully functioning heart will be created through 3D bioprinting using the patient’s own cells – eliminating the well-known challenges of organ rejection and long donor waiting lists that plague existing organ transplant methods. Financed through equity crowdfunding, BIOLIFE4D is driving a movement to transform the treatment of heart disease, the leading cause of death among both men and women globally. Learn more and invest at biolife4d.com. Connect with us on social media on Twitter (@BIOLIFE4D), FacebookLinkedIn, and Instagram.

Although you are currently able to express your interest in investing, BIOLIFE4D Corporation is not yet accepting investments.  No money or other consideration is being solicited by the company at this time, and if sent in response, will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified, and any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. If you indicate interest, your indication of interest involves no obligation or commitment of any kind.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Zack joins FischTank to support client media relations

Please join FischTank Marketing and PR in welcome Zachary Pollack  to its summer internship program! In Part Two of this thrilling two part series, FischTank founder Eric Fischgrund sits down with Zachary for an exclusive Q&A.

Zach, we are thrilled to have you at FischTank! Tell us a little about yourself, where do you go to school?

I’m currently a junior at the University of Tampa

Good stuff! What is your area of study?

I’m majoring in marketing, with a minor in sports management.

Ambitious! What do you like most about communications and marketing?

I enjoy being able to communicate as opposed to being sectioned off in a cubicle. I like to move around and see other people as well as talk on the phone and share thoughts and ideas. I love marketing because of its creative side. Being able to figure out demographics and target segments of consumers is very interesting, and I enjoy the challenge of working through how everyone can be so different yet share many common interests.

Very nice, marketing to various audiences sure is complex. I wish there was a simple answer. What industries interest you?

The sports industry is where I would like to be, specifically as a sports marketing executive hopefully one day working for an arena such as MSG (NY) or Amelie Arena (FL).

I’m a Philadelphia sports fan myself, but I’ll let that comment about MSG slide today. What are your favorite sports and teams?

I’m a big baseball fan and dedicate my love for the sport to the New York Yankees since 1996. Basketball is my second favorite sport and sadly have to say the New York Knicks. I also enjoy the PGA.

Baseball had a significant impact on my childhood as well. What about music? Who are your favorite bands/musicians?

I enjoy R&B hip hop but band-wise, I would have to go with Cage the Elephant.

Very nice. Last question for you Zack — share some hobbies with us.

I enjoy exploring Florida’s vast aquatic lands, my passion for music and instrumentals, and eating food from different cultures.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

A true Public Relations Professional.

This summer, FischTank has been fortunate to have two awesome interns join our team. In Part One of a dynamic two part series of hard-hitting interview style conducted by Eric Fischgrund, please meet Jennifer Latchford:

Jen, it’s great to meet you. Prior to joining FischTank, where did you go to school?

I graduated from West Chester University of Pennsylvania in May

Wow, it’s great to have someone from the awesome state of Pennsylvania. What was your major?

My major is communication studies

That’s great, Communications was my area of study at Shippensburg University. Why are you interested in this field?

I have been interested in public relations and marketing because it’s very exciting to be a part of setting plans up for our clients to ensure success for their companies. I enjoy being able to see how one interaction with a company can open so many doors professionally.

Great answer, and I really appreciate that you emphasized the importance of generating success for our clients! More specifically, what industries interest you?

The entertainment industry has always been my main interest, one day I hope to work as a publicist or as a manager for a public figure involved in the media.

Good to know! I guess FischTank needs to work with more celebrities, although we are fortunate to do so with a few. Who is your favorite journalist?

Well I don’t really have a favorite journalist…I appreciate a sense of humor, but other than that I will read just about anything…back of shampoo bottles included.

Hmm, shampoo bottles. That’s a little weird but America is a free country. Music is important to everyone at FischTank — who is your favorite band/musician?

I don’t have a particular band I am a fan of either, but genre wise I LOVE country music.

Country music? You have a bright future here! Last question, then we’ll get you get back to work. What are some of your interests outside of communications and country music?

I am very outdoorsy-I like to hike, camp, kayak, etc.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.