The FischTank team likes its work, but it also likes its summer vacation. As a New York PR and Marketing firm, we’ve got our options. The famed Jersey shore is close, as are Coney Island and the Hamptons. New England is only a couple of hours north while the Poconos are only the same distance west, and OCMD just a bit further to the south. Plenty of options for the team to choose from!

But it’s not just where you’re going, it’s what you’re listening to on your way there. Music taste is important in all seasons, but with the windows down in a car or open at home, everyone is hearing it.

So without further ado, find the FischTank team’s sounds and sights of summer:

I don’t really have a favorite summer song, but I do have a favorite summer band—Dirty Heads. They have a reggae/hip-hop/rock sound and every song is a feel-good jam. They’re the perfect soundtrack for a beach day, which is always my favorite place to be.

Which leads me to my favorite place to visit in the summer—hands down, it’s the Jersey Shore. Growing up in Central Jersey (yes, it does exist), I went to Long Beach Island a lot on vacation and one of my best friends is from Belmar, so any day trip was spent there. Now, I spend a lot of time in the Asbury Park/Sea Bright area since that’s where my boyfriend grew up. But my favorite thing to do at any beach, is to just post up in a good spot on the sand with a towel, some sunscreen and a good book and stay there until sunset!” – Samantha Breccia

My favorite summer song is anything I can listen to live, outside, with a beer in hand. Warm weather means outdoor concert season, and an opportunity to spend the day outside listening to favorite bands. There are some great outdoor venues in the greater NYC/Northern NJ area, lined with food trucks and craft beer stands – nothing better.

My favorite place is anywhere with a golf course. My ideal relaxation activity is riding down a fairway with headphones in, unplugging from the rest of life and yelling at myself for four hours about the horrible shot I just hit. Courses down south along the coast offer some of the best views, but anywhere with a tee box and flagstick will do. – Matt Bretzius

My favorite summer song is In My Mind by Ivan Gough (Axwell Radio Edit). Any type of house/EDM song reminds me of the summer so much because the vibe of that genre just makes you want to dance and be outside.”

“My favorite place to visit in the summer is any beach. Laying out on a beach until the sun sets truly is relaxing and what better feeling is there in the world? Especially when you are sipping on a tropical drink without any cares listening to music and spending time with your loved ones. – Michael Canova (more to come on this new dude at FischTank)

My favorite song is ‘Walking on Sunshine,’ a classic that has remained a staple on my summer playlist since I was a child. At the start of every family vacation, we would play the summer splash CD and I always remember this being my favorite track to sing and dance along to. It’s a feel-good song for every summer barbecue, beach day and road trip.

I grew up in the Adirondacks and while I’m anchored in NYC now, the Adirondack park continues to hold a special place in my heart. There’s something for everyone, whether it’s relaxing at our cabin or in Lake George with a cocktail or hiking the high peaks in Keene Valley. The Adirondacks are simply breathtaking and incredible place to spend the summer. – Kate Caruso-Sharpe

Due to the copious amount of music I listen to, picking a sole favorite summer song would be like telling me to go to McDonald’s and forcing me to pick only one burger – impossible. For that reason, I choose King Gizzard & The Lizard Wizard’s “Nuclear Fusion” as my 2019 summer song. This band has extensively been present in my recent Spotify rotation and they’ve been dropping banger after banger for their new upcoming album, “Infest the Rats’ Nest.” Plus, “Nuclear Fusion” makes me feel like I can take on the entire world in my sleep.

My favorite place to visit in the summer is also my favorite place to visit in the spring, fall, and winter – Rio de Janeiro. It was where I was born, and ever since I was snatched away to the States at age 7, I’ve returned to Brazil every single summer (aside from a 2018 World Cup Euro escapade). Beautiful weather, beaches, music, and food – plus 95% of my family resides there, so how could it be any other place? – Fabricio Costa

One of my favorite summer songs is Ocean Breathes Salty by Modest Mouse. All of the instruments and sounds come together to make it really relaxing. I was 12 years old when it came out and it reminds me of summer at that age, which was really simple and just about being outside all day and having no responsibility.

I like any chance I get to visit the Monmouth County area of the Jersey Shore. Growing up, I would get to the beach once or twice every summer. After going to school in that area and spending many summer weekends there since, it’s grown on me even more. Now, sitting on the beach is one of my favorite things to do. – Kyle Evans

Choosing my favorite summer music is tough. It needs to be a little more laid back than usual, so immediately discounting most hard rock. I’ve lately gotten into Lukas Nelson and the Promise of the Real after hearing some of their collaborations and support for Neil Young. Their two most recent albums are tremendous, and Lukas sounds just like his old man.

My favorite place for summer vacation (other than San Diego, the correct choice for any destination-related question) is found somewhere on the South Jersey shore (major distinction from North, Central). Growing up in the Philadelphia area, I spent countless summers in Sea Isle City, Ocean Beach, and Wildwood. Some of the fun my high school friends and I had in Wildwood cannot be discussed here. When I think of South Jersey beaches, I think of boardwalk fun, crabbing for hard-shells, and eating Wawa hoagies.” – Eric Fischgrund

When it comes to favorite summer songs the obvious choice is the Grammy-Award Winning 1999 Hit ‘Smooth’ by the legendary Santana featuring Rob Thomas of Matchbox Twenty. Just try to listen to the opening guitar hook without getting pumped up, I dare you. It’s an infectious jam you can screech along to at the beach, by the pool or while riding around with the windows down.

Lake Placid, NY will always hold a special place in my heart. For 10+ years, it was the site of my family’s annual summer camping trip. I have many fond memories of cooking at the campsite, hiking, swimming and playing cards every night. Downtown Lake Placid also has a great vibe, with lots fun shops and restaurants — you can even check out the Olympic Center, site of famous 1980 “Miracle on Ice” USA hockey victory over the USSR. – Erin Hadden

There is no sweeter summer soundtrack than the laidback tunes of Tom Petty and the Heartbreakers. While my personal favorite is Learning to Fly, almost any Americana-packed Petty track makes for a great summer listen. The first concert I ever saw happened to be Tom Petty during the summer of seventh grade, but my favorite Mad Dog memory is blasting Damn The Torpedos in my 1984 Volvo with all the windows down during an impromptu midnight trip to the beach with some buddies.

Every summer from before I could remember to when I was 11 or 12 years old, my parents, aunts and uncles would load my sister, cousins and I into a mini van and trek down to Wildwood, NJ. Exploring the beach and boardwalk was the highlight of every summer, but eventually, as we all got older and the world got smaller, we started exploring other destinations like the Outer Banks and Caribbean. All offered amazing experiences, but none lived up to Wildwood’s nostalgia. I had the opportunity to return to Wildwood a few summers ago, with the same aunts, uncles and cousins, and I was pleasantly surprised to see the town hadn’t changed much – if anything, it seemed to have a fresh coat of paint on it! – Rob Kreis

The Team at FischTank Marketing and PR

Anonymous FischTank Accountant

 

My favorite song is ‘I Can See Clearly Now” by Johnny Nash because it evokes memories of listening to it on the radio (AM!) in the summer.

My favorite place to visit is very specific – Jones Beach West End Beaches, a favorite hangout spot with friends from high school. – Our anonymous accountant who values brevity 

 

 

 

My favorite summer song is the recent hit, Old Town Road by Billy Ray Cyrus and Lil Nas. It’s very catchy and fun to listen and sing along to.

I love going to Belmar beach in the summer with my family and friends! Besides being a FischTank PR professional, I’m like a mermaid, and I could stay in the ocean for hours. – Jessica Reiner

My favorite summer song is Sherry Darling by Bruce Springsteen. Although the name of my sister (spelled differently), Sherry Darling tells the story of a summer getaway. Gracing every stereo that plays it, The Boss offers yet another lyrical masterpiece giving off good vibes and a catchy tune.

Summers are spent at my grandma’s house, nestled on the Toms River bay where we spend our time out on the boat, fishing, crabbing, or just enjoying the sun. A five-minute drive to the boardwalks, many nights are spent on roller coasters, playing carnival games, or at the bar. However, the night isn’t over until its finished off with a Seaside Tony from Steaks. – Russ Pagano

I don’t have one favorite song, but I do love listening to Bob Marley in the summertime. “Could You Be Loved” is a great song to groove to and listen to while on the beach.

I was born and raised in Monmouth County, NJ and enjoy going back to my roots to visit the good old Jersey shore. I enjoy long walks on the beach with an ice cream cone in hand. – Carly Ross

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The FischTank team is very proud to share that it sponsored ‘A Night Out with City Year,” an American education nonprofit organization founded in 1988 dedicated to helping students and schools succeed

The event is the City Year New York Associate Board’s 12th annual spring fundraiser. Held at Rockefeller Center, this night brings together 250 young professionals for a chance to network, mingle, and learn about City Year’s service and impact in schools across New York City.

The organization deploys 246 highly skilled AmeriCorps members to serve in 22 elementary and middle schools. Each school has a team of diverse and talented 18-25 year-olds helping in the school community. In FY17, nearly a third of our corps, 32%, were serving in an area where they are from. Together, this team positively impacts thousands of students every day.

To learn more about City Year New York, please click here. FischTank supports a number of non-profit organizations in providing marketing and media relations services. To learn more, please click here.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

PR and Digital Firm

One of the ways FischTank has been able to grow is relatively simple — hire smart professionals who can take certain responsibilities and weaknesses off your hands.

Stepping back for a moment to share an example. As a marketer/communicator, writing is one of my few more effective skillsets. Comparatively, numbers often pose a significant challenge for me. Although the books were getting done, invoices were going out, and taxes were being paid — handling accounting for FischTank was a tremendous time suck, and was getting in the way of my ability to execute other initiatives such as client services and business development.

As we’ve scaled FischTank, my partner and I have made great efforts to hire a team that provides solutions. Naturally, this includes the accountant/bookkeeper who maintains invoicing and expenses in QuickBooks, coordinates payroll, and pays our taxes. It also includes the team in our office that now handles all facets of what we do for our clients — account management, reporting, writing, research, media outreach, website audits, social media strategies, and other marketing and public relations components.

If you’re a CEO reading this and nodding along — I encourage you to apply the same thinking to your marketing and communications efforts. Perhaps you’re putting off blogging until next week? Do you see your competitors continue to receive media coverage and wonder why the press isn’t writing about you? What are you doing to maintain some form of a digital media presence? Is your website acceptable or lacking updates? Where do you begin when writing a press release? Home come you aren’t using e-mail marketing?

Certainly many of you have asked one of these very questions. Some of you may find more than one example familiar. Perhaps many of you have suggested handling your company’s marketing and media efforts on your own. If so, best of luck and I’m sure you’ll do great. The question is — at what cost to yourself?

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

As posted on LinkedIn blog…Man-Upset-Work2

Just over two months ago I left a major NYC-based PR agency to form my own marketing/PR practice. It’s been both terrifying and exhilarating, but more importantly, a learning experience. Literally every day I mess something up, do something right, and learn more about myself overall.

One of the first things I’ve learned, is that I might not have been wiredto work 9-5s. Now, saying that 9-5s don’t make sense is easier saidthan done. After all, I’ve been abiding by that structure for close to a decade. My first few days of not being required to be somewhere at 8:30am, and responding to e-mails and calls on my own time left me wracked with guilt. “Shouldn’t I be doing something or meeting with someone at 11am?” I thought.

The answer was no, but it took me a solid month to figure that out. Of course, I’m available around the clock to my clients and partners, but realizing my hours of efficiency and maximizing them has proven to be productive, and very beneficial to me mentally. For example, I’m an early riser, and usually start working between 6:30 – 7am. This provides me: a) a quiet time to focus and map the day; b) time to get e-mails to recipients before their inbox is full; and c) enough time to get ahead so I can use the rest of the day to react to urgent matters.

I’m very productive up until lunch, but then, like many — run into that afternoon wall that looks like it requires caffeine or a nap. This is generally where I’ve found it beneficial to take a walk, run some errands, catch up on news, and other mental breaks from my laptop and cell phone. Normally, when I return from this period, I’m refreshed and able to dive back into work. Following dinner and some relaxation time, I will generally work for anywhere from 1-3 hours. During weekends, I work as needed.

What’s the point, and why does my schedule matter to you? It doesn’t, at all. What should matter is identifying when YOU are most productive and how YOU can best leverage your skill-set to do a good job for yourself, clients and colleagues. Everybody on this planet is wired differently, just because 9-5s are the “standard” for work — doesn’t mean it needs to apply to you.

I don’t know if running my own practice will be a permanent professional/lifestyle decision for me, or whether I’ll return to the world of W2s tomorrow or in 20 years. What I do know, is that this mental break from a 9-5 mindset has taught me plenty about myself, and I’m only two months in. Whatever comes next, I’ll be better equipped on a daily basis to maximize my own potential, and get the job done.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Marketing and PR finally launches

Nothin but a fresh start!

Where to begin?

I’ve always had A LOT to say, enough that it has frequently gotten me into trouble with family, friends, and teachers…hopefully in a way they each appreciate.

I’ve found a way to parlay that enthusiasm for communications into a career in marketing, public relations, writing and digital/social media. I guess I should consider myself fortunate — my most annoying quality has built my career. Life is funny.

I’ve enjoyed the marketing/PR positions and clients I’ve held and worked with for the majority of my career, but what I’ve really enjoyed is learning and making a difference. I love when a campaign results in a return on investment for the companies I work with, whether it’s to support a major launch, generating sales, or establishing someone as a dominant player in their industry.

Because of this, I believe I’ve received a free education — I’ve worked with a variety of brilliant entrepreneurs, clean technology companies making our planet greener, wacky consumer products enjoyed by millions, innovative technologies that change industries, real estate professionals building the next big thing, and financial services firms managing billions of dollars.

It’s been a blast, and for that reason, I decided to leave my full-time position working at a top PR firm in New York City, to start my own marketing consultant practice.

With any luck, I’ll continue to grow as a professional while doing great things for the companies I work with.

Here we go!

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.