FischTank PR's Eric Fischgrund joins del Sol Foundation as Director of Communications

New York, NY – August 2, 2018 – FischTank Marketing and PR, a full-service communications and marketing firm, today announced that its Founder and CEO, Eric Fischgrund, has been appointed Director of Communications for the del Sol Foundation for Energy Security. The del Sol Foundation for Energy Security is an independently managed 501(c)(3) founded by members of sonnen, Inc. to oversee the implementation of humanitarian microgrids in support of communities impacted by climate disaster, such as Puerto Rico in the wake of Hurricane Maria.

An NYC-based marcom executive with more than 12 years’ experience developing and implementing communication and branding strategies for hundreds of companies, Fischgrund will provide counsel surrounding global positioning and oversee the rollout of the del Sol Foundation’s announcements and public relations initiatives. He possesses an extensive background in renewable energy technology at both the consumer and B2B levels, and a deep understanding of communications needs for non- and not-for-profits.

“As an advocate for addressing climate change and its impact on human life everywhere by both protecting our environment and utilizing proven renewable energy sources, I am thrilled to take on an impactful role within this movement by joining the del Sol Foundation for Energy Security,” said Eric Fischgrund, Founder and CEO of FischTank. “As citizens of the United States in need, residents of Puerto Rico deserve access to basic power and innovations that have boosted distressed communities on the mainland. del Sol’s vision of empowering communities to rise above energy crises by implementing next-generation technologies that promote resiliency is a story that transcends everyday business, and one I look forward to sharing.”

“With Eric joining the del Sol Foundation as Director of Communications, our team gains an industry veteran, a clean energy advocate, and a non-profit leader who will be instrumental in helping us share the stories and true impact of our microgrids,” said Michelle Mapel, Vice-President of the del Sol Foundation. “Unfortunately, we are experiencing increasing natural disasters and climate changes around the world, creating a greater need for energy resiliency to ensure a basic quality of life for global civilization. The del Sol Foundation was established as a non-profit that we can all contribute to in order to support communities facing energy challenges.”

The del Sol Foundation was formed behind a vision and plan for providing “a hand up, not a handout” to Puerto Rican communities ravaged by storms and in desperate need of power. The Foundation utilizes solar + storage technology in the form of microgrids to go beyond simply providing energy solutions for a singular location, empowering community leaders and citizens to collaborate and rise above the crisis created by disasters like Hurricane Maria. This vantage point was evident at the 12 microgrids installed following Hurricane Maria that served as methods for rebuilding remote communities and catalysts for change in how energy consumption is addressed, a vision now being applied in the form of the largest and most comprehensive solar + storage projects to date. The ambitious “Lighthouse Project” for Puerto Rico will be announced by the del Sol Foundation in the coming weeks.

About del Sol Foundation for Energy Security

The del Sol Foundation for Energy Security is a 501c3 organization founded in 2017. The Foundation is an independent entity whose mission is to provide aid to individuals and entire communities in need, including those impacted by energy instability, who would benefit from clean, reliable and affordable energy. The Foundation’s work in Puerto Rico serves as an example of success in effectively engaging and empowering local community leaders, local citizens and local businesses with “a hand up, not a handout“ and producing true resiliency in the face of natural disasters. For more information about the Foundation, please visit: http://www.delsolfoundation.org/

About FischTank Marketing and PR

FischTank Marketing and Public Relations is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to renewable technology and sustainability, emerging technologies, real estate, business and marketing technologies, biotech and life sciences, financial services, and non-profits. Incorporating an integrated strategy consisting of media relations, community engagement, digital/social media, copywriting, PR to support SEO, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank

 

Contact Information

Katelyn Barone

FischTank Marketing and PR

katelyn@fischtankpr.com

646 699 1414

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank provides crisis communications for a number of public and private companies

While no one ever wants to think about the potential for negative or controversial news, many businesses often encounter challenges that result in an unwanted spotlight. It’s imperative that  the company’s marketing and public relations professionals take the time to prepare messaging that is simple and targeted to the audience at hand for when controversy arrives. As one of the Founding Fathers (allegedly) said, by failing to prepare, you are preparing to fail. When preparing to address media questioning ahead of time, be sure to think about the audiences below.

Stakeholders.

If you’re a public company, it’s extremely important to maintain transparent communication with those who have invested in your success (or struggles) as a brand. This doesn’t necessarily mean over sharing – you shouldn’t put out news releases just for the sake of doing so – but instead for important milestones that show the growth and trajectory of the company. Unfortunately, not all news that you share will be music to investor ears, which is why you must have a crisis communications plan in place to address issues so your shareholder base isn’t left feeling angry and confused.

You can also be sure that investors will ask questions of your colleagues and partners, especially those listed as a contact on press releases. Since a media relations professional isn’t always an investor relations contact, nor at liberty to discuss certain information with investors, you have to prepare for next steps. Ensure a set protocol is in place for how all members of your team address investor inquiries, and be sure that that you can refer investors to the appropriate contact. What may seem like a simple question (i.e. how has a certain part of the company grown?) is not always something a media relations or marketing professional should disclose. If your company doesn’t focus on the investor relations aspect of marcomm, be sure to educate your colleagues on the dos and don’ts of working for a public company.

Customers.

Building positive rapport with customers is crucial for any company, especially in the age of social media where someone can share a rave review – as well as an unfavorable one – to the masses with the click of a button. You must actively work with your public relations team to share out pertinent information to customers in a timely fashion.

Social media is one of the quickest and most effective ways to reach key audiences, but it comes with the expectation that your company must also respond quickly to inquiries from the public, including those who may not be happy with the company. Anticipate common questions and concerns based on previous interactions but also common sense. For example, if you launched a new initiative, it may take time for people to fully understand its objectives, and naturally questions will follow.

Journalists.

For the reporters that express interest in your company and who have invested time in covering your milestones, it’s important to be honest and straightforward about less than ideal news. It’s understandable that you may not be comfortable discussing negative news with the press, but ultimately in order to maintain transparency and an honest relationship with reporters, you have to make yourself available.

Look within your organization to identify the right person to speak with the media, which is something your public relations colleagues or partners can assist with. Most likely the best spokesperson will be someone who is already media trained and will understand the way press inquiries work. Even with that in mind, discussing potentially damaging news is a different animal, and requires further approval on messaging and a candid conversation with both internal and external partners to make sure everyone is prepared for the worst-case scenario. Be sure to be realistic based on the media inquiries at hand; if your pick for an ideal company representative has never been in front of a camera or on a live program, now is not the time to test their skills.

Obviously, you will not always be lucky enough to prepare for a crisis before it strikes. For news that you are privy to in advance, whether it be missed revenues, downsizing, or another issue, take ample time to formulate a communications plan that clearly outlines the role of reach team member (from both your company and your agency partners), correct messaging, and a spokesperson that is ready to address all issues tactfully. After you’ve made it through to the other side of a crisis, be sure to review your process and address what went well and what could be improved. Getting your crisis communications plan organized ahead of time can make the process smoother for all involved .

Like many marketing and communications firms, the FischTank team often hears from current and prospective clients “How do I drive web traffic?”

Many times, we can help by strategically placing articles that drive potential customers, clients or investors, or by securing articles and bylines laden with backlinks that support and drive SEO.

There is an abundance of information to read on the Internet (duh!) on this subject matter, and this is what we’re reading this week:

Marketing Technology Tactics To Increase Engagement and Attract Attention

“Change happens at the speed of technology for marketing professionals, but your agency can adapt to this rapid pace by leveraging these changes.”

Influencer Marketing Done Right Can Drive All The Traffic To Your Newly-Launched Wesbite

“Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.”

Inbound Marketing Not Bringing You Results? Try This.

“According to HubSpot’s State of Inbound Report, businesses that focus primarily on inbound marketing save more than $14 on acquiring each new customer. Further, 80% of B2B decision makers prefer consuming brand related content over advertising while making a purchase decision.”

SEO Game Changers Influencing Business Growth in the Year 2018

“SEO is the best way to gain a significant presence on the world wide web. SEO trends are constantly evolving with the changing landscapes. To stay competitive, you’ll have to be constantly aware and update your strategy as needed.”

How SEO And Content Marketing Work Together To Fuel Your Online Success

“SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.”

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Equity crowdfunding appears to represent a simple solution for businesses – both start up and firmly established – that are looking to raise money to fund their vision. By allowing investors (and fans of the brand) to invest in their company online, companies view this funding mechanism as a way to bypass banks, brokers, and toxic financers. You file significantly reduced SEC-paperwork, throw a website up, and wait for your offering to go viral. Once the internet does its thing and your hyperlink is shared by e-mail as well as endless Facebook and Twitter accounts, the raise will be complete and you can begin planning the listing of your IPO.

If this seems too easy and too good to be true, you’re right – it is.

Unfortunately, too many companies and individuals are being talked into this strategy without the appropriate background information, and as such, the results of poorly executed crowdfunding campaigns are much easier to find than the success stories.

But there are success stories that were made possible only because of those who adequately planned for them. Over the past year, I have spoken with at least 30 companies considering some form of equity crowdfunding (Regulation A+, Reg CF, 506c, testing the waters, etc.). One thing I am continuously surprised by are those who are unprepared to commence an online raise.

As such, here are some general tips for marketing an equity crowdfunding campaign:

  1. No two campaigns are alike. Like any marketing or communications initiative, no two companies are the same, and thus, no two crowdfunding campaigns should be executed the same way. The biggest mistake I see is thinking that a one-size-fits-all marketing approach that “worked really well in the past for another company and their raise” – will be successful. It won’t.

“Successful equity crowdfunding does require a great marketing plan executed by a creative marketing team,” said Kendall Almerico, CEO of Bankroll Ventures and one of the country’s leading experts on equity crowdfunding. “Coca Cola, Cadillac and Calvin Klein do not market their brands the same way. Equity crowdfunding companies must engage a team that understands and markets the company in a unique way that stands out from all the noise.”

Take this into consideration before planning, as each company and campaign requires its own messaging, its own advertising strategy, and its own look and feel. Figure out what your strengths are, and market to them. For example, if your story has great visuals, find a way to leverage it via some form of multimedia, preferably video. Perhaps you are an emerging company working in a high-growth industry with plenty of competition. Focus on how to differentiate yourself from the competition, while outlining the existing market opportunity and what it means for you and your investors.

  1. Get your online presence in order. Raising money from a diverse audience and group of sources can be difficult, but nothing makes equity crowdfunding so challenging as to do so with a poorly designed or ill-functioning website. The investment website is the primary way you are soliciting funds, and as such needs to clearly lead potential investors through the offering process. Think about it – using the analogy of an open house – why leave your trash on the front lawn, not fix the fence, and neglect a new paint job? Getting your digital presence ready means focusing on messaging for the website, carefully reviewing the design and aesthetics, proofing all content, and last but not least – making sure the user experience is a positive one! Do not underestimate the importance of the landing page for your online offering.

Further, legal context with regards to selling securities online must be considered. “General solicitation under the JOBs Act can open up many doors for a company seeking investments, but please, run your proposed content by your securities lawyer,” said Andrea Cataneo, securities attorney with Sheppard Mullin Richter & Hampton LLP.

“Solicitation can mean advertising, webinars, internet offerings, group presentations, but it does not mean hype or exaggeration.”

  1. Identify and market to your audience. Understanding your ideal investor profile isn’t easy, but it needs to be done to build and leverage a captive audience. If you are a company reading this and looking to raise money online, and already possess an existing database of thousands or even hundreds of thousands of contacts (be it customers, clients, partners, etc.) with e-mail addresses, congratulations! You are ahead of the curve. Or, perhaps you already have a good feel for the sort of individual who is likely to invest in your company, and now you just need to go about marketing directly to them. Review site demographics, consider the profile of past investors and interested parties, and try to make that determination early, but… 
  1. …If you don’t have an existing audience, build one. Far too often a company approaches us with a great idea, a designed website and video that clearly spells out the investment opportunity, and a strong message for the media. This should result in success, right? Well, not always. Equity crowdfunding requires some form of direct marketing, and to do so, a company must have a base, either a significant social media following or a database consisting of contact information. If you don’t, social media advertising has proven to be a lead driver of web traffic and conversions. Consider running a Facebook advertising or Google AdWords campaign that drives specifically targeted people to your investment landing page. As many know, online advertising can be precisely targeted, and is a great way to get an idea and offering in front of potential investors.
  1. Stay credible, my friends. Ah, so you finally have it figured out! Plan and processes? Check. Significant database to market to? Check. Brilliantly laid out investment landing page that seamlessly takes investors through the process? Check. Perhaps you are missing one last tool – news flow. Most public companies know this already – distributing press releases that outline corporate announcements, market opportunities, industry events, and other newsworthy items are proven ways to remind current and potential investors that you are a very active company. Similarly, getting featured in third-party, earned media (no pay for plays!) builds credibility, whether it’s in a trade publication, a daily newspaper, radio show, or broadcast television. Working with a media relations and corporate communications firm is a great way to produce press coverage, and reminds investors that you are a real company making news within a high-growth industry.

Equity crowdfunding was meant to spur innovation and growth, while providing Main Street investors with a means to access high growth companies. It is certainly not an untapped source where everyday web users are patiently waiting to visit an online investment opportunity. Be prepared, be proactive, and remain top of mind, and maybe the idea hatched in your own home will one day be listed on a major U.S. stock exchange.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Public Relations

FischTank is seeking individuals with anywhere from two to ten (2-10) years’ public relations experience, with a focus on media outreach and account management. The titles of Account Manager and Account Director are best suited for a team player who appreciates working in an up tempo, positive company culture.

Work is autonomous, proactive, and as minimally administrative as possible. FischTank prides itself upon being results oriented on behalf of its clients. Core client industries include clean technology (sustainability), marketing and business technology solutions, non-profits, financial services, biotech, and professional services.

FischTank possesses a strong company culture, frequently providing team lunches and happy hours, educational seminars and resources, and more.

Please apply by e-mailing careers@fischtankpr.com 

Desired Skills and Experience

  • Media relations
  • Strong writing skills
  • Experience with relevant PR tools (Cision/HootSuite/etc.)
  • Positive attitude
  • Story identification skills
  • Familiarity with top tier and trade media
  • Works well with a team
  • Media results

About FischTank

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries including but not limited to clean technology, business and marketing technologies, marketing/ad tech, emerging technology, real estate, and non-profits. Incorporating an integrated strategy consisting of public relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank is a leading media relations firm in NYC

One of the most exciting times in the life of a young company or entrepreneur is when their product or services are ready to be unveiled to the world. With that excitement however, comes the realization of the task that still lies ahead – How do we get people to notice us? Then the light bulb goes on. We need PR!

Generally though, when most non public relations professionals think of PR, they lean solely toward media relations and news coverage. But media relations is only a small part of the PR puzzle, and an even smaller part of the overall integrated marketing strategy that’s really necessary to take your business to new heights.

So how do you know if you’re really ready for an integrated marketing strategy that includes the media coverage you crave? Here are four things to consider:

Do you have something to say? Gaining visibility comes down to being seen and heard. A product launch, funding announcement, or high profile personnel hire is a great place to start, but should not be solely relied upon to build a company profile. You are an expert in your field – use this to your advantage by getting involved in various industry discussions.

One of the easiest ways to gain media coverage is by discussing current trends and news within your specific vertical, with a perspective has broad industry appeal. This enables you to become a recognized thought leader within your industry, bringing instant credibility to your brand. Then the next time a reporter researches your company while deciding on whether or not to write about your announcement, they’ll see you’re legit.

It’s important for you to have something to say – and not always about yourself.

Do you have proper expectations? This is one of the first discussions that should occur at the onset of a new campaign so both parties can get a realistic idea of what is attainable, potential challenges, and end goals.

Too often, a young company will say, “We’ll take whatever we can get” which really lets the firm they’ve hired off the hook for producing measurable results. At the same time, it’s important for you to understand that it’s unlikely you’ll be on the cover of the New York Times on day one – no matter how good looking you are.

To use a baseball analogy, have a discussion with your new firm and decide what your goals are in the sense of singles, doubles, triples, and homeruns. Singles and doubles are the easiest to obtain, are most constant, and keep your rally alive, while triples and homeruns are less common but have a major impact. This way your campaign – and business – will really score.

Do you have a plan for leverage? It’s an awesome feeling to see your company’s name in an article or to create a great piece of marketing content internally to share with the masses, but your efforts can’t stop there. This is where an integrated marketing strategy really is crucial to ensure you reach current and potential clients, investors, and industry partners.

Don’t simply post a link to your website – use a multi-pronged approach that includes social media, email, your sales team, and self-publishing to increase value. Many companies don’t fully utilize the power of their positive press by proactively sharing it. Instead potential customers and partners are left to find it on their own – an ironic twist since these companies are struggling to get noticed to begin with.

Do you have the resources? Obviously money is a factor here, but there are other resources that are just as important. I’m talking about personnel – you and other members of company leadership. While the firm takes on the bulk of the work, there are times where they will need access to you to discuss trends, campaign ideas, schedule interviews, or ask questions.

You are, after all, the expert in your field, so it’s important that you make yourself available. If you’re hoping to simply write a check and then “set it and forget it” you may not get the results you’re looking for.

Any good PR or marketing firm will be flexible and work with you to meet your needs – whether you’re ready or not. But following this guide and coming prepared enables you to earn results everyone can be happy with, and maybe hit that grand slam you’re looking for.

Matt Bretzius has worked both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message and achieve proven results.

Public relations and marketing

Search Engine Optimization (SEO) is defined by Webopedia as the methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and others.

Many early SEO tactics are often referred to as the Wild West of internet marketing. Those of us in the business ten years ago recall black text on black backgrounds, duplicate websites, a barrage of low quality press releases, keyword stuffing, and many other tactics that quite honestly, worked.

That is, until Google the sheriffs of internet search decided to change their algorithms and penalize websites (and the companies, organizations, and individuals who built them) for executing “black hat SEO” tactics designed to manipulate search engine results.

As such, many SEO firms and internet marketing professionals have disappeared, and a new crop of digital marketing professionals and firms have emerged.

FischTank has received an influx of requests from B2C and B2B companies, non-profits, individuals, and other organizations that are looking for the right way to increase not only their position in online search within their respective industries, but to also find ways to strengthen their online reputation (ORM). These companies are slowly moving away from “quick fixes” and old SEO/ORM tactics, and seeking efforts that generate long-term, high quality results for their brand. A few effective strategies to review include:

  • Media relations, the practice of engaging editorial, third-party media entities, represents an effective tactic for driving SEO results. The reason is simple — media sites generally receive significant online traffic. A business themselves, media platforms via publishers, advertisers, and journalists do their best to publish strong content (with even stronger headlines) that drive users to their website. By sharing announcements and providing expert commentary, companies are able to gain inclusion in these stories, often with a hyperlink, which builds their respective positions with search engines.
  • Content marketing appears in many forms. The easiest first step is to develop a content calendar for self-published content such as press releases, blog posts, white papers, and case studies. Sharing these pieces on social media and within networks relevant to one’s industry often results in click-throughs to the website, increasing site traffic and rankings for the URL of which it’s hosted.

A more advanced form of content marketing is creating content to be published elsewhere, generally by third-party media or affiliated websites. For example, a company could draft a 500-700 article on something relevant to their sector, then share it with a trade publication within that industry. 99% of the time, that third-party media platform (or affiliated organization) will publish the article as a byline and attribute it with a URL to the individual and company that created it.

  • Social media. Perhaps the easiest of these three ideas to execute, creating social platforms and posting on a regular basis are almost guarantees to rank on the first page of search engine results. Twitter, Facebook, LinkedIn, and Instagram are all high quality platforms that, when content is published to and receives even minimal engagement, easily outrank mundane online results for a search for a company, organization, or individual.

Yes, these ideas may be easier said than done. In order to execute, companies seeking improvements to their online search results must identify marketing/PR firms or individuals that understand quality content. It is wise to seek firms that possess existing relationships with journalists, are strong writers themselves, and can execute social media tactics on a regular basis, not some “set it and forget it” approach.

Avoid anyone who promises a quick fix, and create a long-term strategy that ensures online searches for you and/or your brand reflect and present the best of what you do.

To learn more about how FischTank may be able to help your brand, please contact the team at info@fischtankpr.com 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to measure ROI. This can create an environment where realizing goals and objectives becomes more short term and reactionary, as opposed to adopting a strategy and sticking to it.

E-Mail Marketing, PR, Social Media, Content Marketing

Tips for B2B Marketers to Maximize ROI

This is not to say any plan, marketing or otherwise, can’t be flexible in its execution, but that modern marketers are now more than ever forced into the precarious position of abandoning a strategy early.

Content Marketing is a great place to start. Whitepapers, bylines, blog posts, case studies, and other forms of content are often developed in-house or by a marketing agency, then promoted through the website, online advertising, e-mail marketing, and/or public relations. As you can imagine, this form of marketing incurs cost – production, design and delivery. I caution current and potential clients to exhibit patience here – as repetition is key. For example, if a whitepaper fails to generate downloads and leads, or a blog post fails to drive visitors to the website to increase SEO, there is no need to panic. Go back and review the delivery – consider the time of day or day of the week the content was published, or review the ads you placed on LinkedIn to generate clicks. Perhaps you will find it had nothing to do with the content or landing page, but because you reached your audience via e-mail blast at a time normally spent away from the computer, like 4pm on a Summer Friday!

Takeaway: Analyze all aspects of the delivery before switching up your strategy.

Digital and Social Media is in fact more than a buzz word flung around during a business development meeting. Agencies, firms and consultants may promise high volumes of lead generation, bumps in share price, and instant revenue – expectations that are rarely immediately met. In reality, it takes time to establish a platform, cultivate a following, and execute upon strategic objectives. It’s a far smarter practice to focus on quality, not quantity of the content and messaging published via social media. For example, work on creating complete profiles with customizable links for tracking, then click “Tweet” or “Post.”

Takeaway: Identify reporters, colleagues, existing and potential clients, analysts and influencers – then engage them personally and with focused content.

Say the word “Public Relations” and a CEO’s eyes may gloss over with visions of Wall Street Journal features and Good Morning America appearances. Aspirations are great, and you should be encouraged to think big, but start by focusing on a media plan. Identify reporters from trade publications, regional media, online outlets, and yes – national media – that you believe a Company message may resonate with. Introduce yourself (or your client), and explain what kind of analysis or insight you can provide, or what kind of news you may have in your pipeline.

Takeaway: Form relationships with reporters and media outlets. Reporters always seek value, and if you can position yourself or your client as an expert, or their news as being important, you will achieve exposure.

Integrate these ideas into your media plan and you may see results, but know that patience is key. Like anything else, a real sample size may tell you not only what you’re doing well – but also what you need to improve on. By following a strategy and reviewing results, you’ll learn more about your B2B marketing efforts than if you abandon them early on.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Media Relations and Marketing Experts

FischTank Marketing and PR -- NYC Media and Marketing ExpertsGood afternoon! A quick note before we share the release below. The first year at FischTank has been exciting, challenging, eye-opening, and most importantly — a learning experience.

However, none of this would be possible without the support from our wonderful clients, who deserve the results we achieve on their behalf in exchange for the trust they place in us. We are also very appreciative for our partners and friends, including accountants, lawyers, vendors, and others within our network. We are thrilled to consider you members of our professional family.

It’s been one year of success, but that is exactly as stated — ONE year. There is a long way to go before we actually celebrate anything, and as you probably know, there are no guarantees in any walk of life. You make your own breaks, and in an effort to keep things breaking our way, we look forward to continuing to work our tail off on behalf of our clients.

Thank you again,

Eric Fischgrund

Link to Release

FischTank Marketing and PR Celebrates One-Year Anniversary

NYC-Headquartered Company Continues Growth; Adds Team Members and New Practice Areas

FischTank Marketing and PR, a full-service communications and marketing firm helping clients across multiple industries amplify their message and elevate their brand, today announced its one-year anniversary since it’s inception.

FischTank, founded and led by Eric Fischgrund, provides strategic marketing and communications solutions including but not limited to public relations, digital marketing, SEO/ORM/SEM, advertising, and content marketing such as whitepapers, blogging, and press release writing. The boutique firm caters to clients spanning multiple industries and verticals such as clean technology, emerging technologies, real estate, non-profits, professional services, and business technologies such as adtech, social platforms, and other marketing solutions.

Recently, FischTank named Matthew Bretzius, a former journalist turned PR and marketing professional, as Vice President. Bretzius brings in-house and agency-side experience to the firm, with a strong reputation of leading startups to Inc. 500|5000 companies in amplifying their brand messaging to resonate with customers/clients, shareholders, and relevant media outlets.

“We are so appreciative of our clients, partners, and team members who made this first year of growth so successful,” said Eric Fischgrund, founder of FischTank. “Matt’s addition to our team has bolstered client services and enabled us to expand at a scalable rate. We are most thankful for the exciting clients we get to work with on an everyday basis, and look forward to continuing our results-oriented approach of providing them sound marketing and communications solutions.”

“I was thrilled to join FischTank due in large part to the terrific roster of clients and partners that Eric was already working with,” said Matthew Bretzius, Vice President at FischTank. “I’m very excited to see what 2015 brings not just for FischTank, but for our clients, as we continue to grow and work together over the next year to achieve results we can be proud of.”

About FischTank Marketing and PR

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to clean technology, emerging technology, real estate, marketing/ad tech, and non-profits. Incorporating an integrated strategy consisting of media relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us Twitter:http://www.twitter.com/Fisch_Tank or Facebook: http://www.Facebook.com/TheFischTank

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Here we are again. LeBron James, the best basketball player in the world, is a free agent. His current team, the Miami Heat, remain confident in their ability to re-sign him (sound familiar, Cavs fans?) while a half dozen teams are openly salivating at the prospect of signing one of the top 10 greatest NBA players of all time. James’ basketball legacy can no longer be called into question; he cannot be labeled a loser, choke artist, or anything less than a champion and MVP. That being said, his legacy as a professional athlete, celebrity, and teammate can certainly continue to grow, or become badly tarnished, as it was in 2010/2011 — before the championships.

There are several factors aside from money and basketball, primarily related to his marketability, which will weigh heavy on James and his agent’s minds in coming days and weeks:

1. He won’t leave Miami, yet. Sorry Miami, while you certainly love your LeBron James, your passion for professional sports certainly ranks towards the bottom of those in large markets. Your reputation remains a sad video of Miami fans fleeing the AmericanAirlines Arena at the end of Game 6 of the 2013 Finalsthinking the series-ending loss was minutes away, only to miss one of the most historic comebacks in NBA Finals history. That being said, no sports team deserves to have its heart ripped out publicly (other than the Cowboys), especially when its efforts to do right by the player could never be called into question.

Following ‘The Decision’ public relations debacle when he promoted and executed a total body slamming of Cleveland on national TV, it took years to rebuild the brand equity and improve the public perception of James. If he chooses to leave Miami after one contract, he runs the risk of infuriating yet another major city. Additionally, while James’ free agency period has lacked the theatrics of 2010, fans around the country will still see a departure from Miami in the same light.

2. He wants to avoid comparisons. James has made it very clear that he does not compare himself individually to all-time greats like Jordan, Bird and Kobe. The media and the public do that for him — read any article on James, scroll to the bottom, and find the Average Joe gleefully stating “he’s no Jordan.” This social media maven is most likely unaware that he’s complimenting James — what professional wouldn’t want to be compared to the greatest of all time in his or her industry? However, James should walk a fine line. Going to Chicago will only intensify these comparisons to MJ, as would a commitment to the LA Lakers would do the same with Kobe.

Additionally, hopping teams seeking a better landscape is only going to draw comparisons to the greats listed above, and others, as something they didn’tneed to do to win. James will never distance himself from the comparisons, but he can do his best to let his brand stand alone by not giving the media, and Facebook trolls, any unnecessary ammo.

3. He has no better option. Let’s cross the Chicago Bulls and LA Lakers off the list for the reason listed above, James’ brand needs its own city to grow within and dominate, and he just doesn’t have the same marketability as Jordan or Bryant if he enters their markets. But wait a minute; there are two teams in LA! Eh, I’m not buying it. Thanks to Donald Sterling, the Los Angeles Clippers are literally the one team that many sponsors won’t touch with a ten foot pole. Heading to ‘Lob City’ will only bring controversy, which James already has enough of. The NY Knicks are too ego-driven and theatrical, the Cleveland Cavaliers are owned by a man who publicly assailed James for leaving four years ago, and joining Dwight Howard, a man with his own horde of detractors, in Houston just doesn’t seem feasible.

4. The bond with his teammates is too strong. Yes, Dwayne Wade appeared to be a shadow of his former self in the Finals, Chris ‘Corner 3’ Bosh struggled at times, and the rest of the Miami Heat cast unraveled quickly. However, James formed very strong bonds with those players as teammates and friends, and I just can’t see him leaving them now. The ‘Big 3’ as they are known, have unfinished business (although four Finals appearances in four years is nothing short of great), and I believe they, along with Pat Riley, will sacrifice what’s needed to make another run. If LeBron can lead his team through the ‘hardships’ (funny word choice following a Finals appearance), he can cement his legacy without tarnishing his brand.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.