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The FischTank team is very fortunate in that we work with a number of exciting companies and organizations, many of which are focused on making the world a better place. Some of our clients work on commercializing innovative clean technologies designed to improve sustainability, some work to promote awareness for important social and financial issues surrounding families and veterans, and others develop and advance innovative treatments and technologies to improve healthcare around the world.

It is this last category that The Institute for Next Generation Healthcare (INGH) at Mount Sinai falls into. We’ve been privileged to work with them the past couple of years specifically in support of their work to address Lyme Disease, an affliction we’ve all heard of, but in reality, likely know little about. Proudly supported by The Steven and Alexandra Cohen Foundation, INGH is hosting the 4th Annual Lyme Disease in the Era of Precision Medicine Conference, also known as the LymeMIND Conference, this October in NYC. Tickets here!

It is this very relationship that led us to take actual bites out of a lyme lime, otherwise known as the #LymeDiseaseChallenge, which aims to spread awareness about this misunderstood disease while simultaneously bringing together the global Lyme disease community. You can see the photos for yourselves below or on our Facebook page.

For those who want to learn more and/or donate to help families and individuals battling Lyme Disease, we recommend visiting the LymeLight Foundation.

So buy a lime, they’re only $.50 in NYC, take a bite, and post to social media to support a good cause!

Evidence is below!

Public Relations Firm

Carly looks so happy

FischTank PR

Now she’s crying

The People’s Eyebrow

Not so quizzical now

Public Relations

First we show off the lime…

Tech PR

…then we eat it all?

PR for SEO

Also looking too happy

Eric feels the pain

FischTank PR

The FischTank team finishes the #LymeChallenge

 


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Eric Fischgrund

Eric Fischgrund is a father, husband, entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank PR, a public relations and marketing firm based in NYC.

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