Nonprofit organizations, along with their counterparts in for-profit sectors, are still trying to navigate the global pandemic and subsequent crisis. Amid Covid 19, social unrest and high levels of unemployment, nonprofit organizations are a necessity now more than ever. Nonprofit PR firm leaders are forced to get creative in an environment where lack of event sponsorship make it difficult or impossible to raise money, especially when there is less disposable income from individuals and small businesses to go around.
While trying to stay afloat and with the proper guidance, consulting with a nonprofit PR firm may enable your organization to find its voice, and creatively reach potential donors, volunteers and decision makers.
Here are some helpful tips the FischTank PR team dug up this week:
“Nonprofit roles are often filled by word-of-mouth, allowing the homogeneity of social circles to directly impact the potential diversity across candidates,” Magill says. “In order to increase diversity within your organization, you must look beyond personal networks and strategically leverage a broader list of resources and job boards.”
“Make sure your value proposition is strong. The most important part of this is to emphasize what you do differently and better than your competition. This takes a second to explain but a lifetime to master. And often you may be too close to your product or service to clearly see what it is. One great way to do this, especially if you are in a competitive market, is to ask your customers. They probably looked at many options before choosing you — if you can find out why, this is a powerful bit of knowledge and can help you convince others to choose you as well.”
“These are a few of the most important tips that nonprofit organizations need to follow in order to remain viable during the COVID-19 pandemic. With the right mission and guidance, nonprofit organizations should be able to carry out their mission of helping others during this difficult time. Those who run nonprofits should also not be afraid to reach out and ask for help. Everyone needs assistance during the pandemic.”
“As a result, nonprofits must ramp up their engagement efforts, nurture their current donors, and connect with potential new donors and grantors. The common thread? Storytelling. Nonprofits must communicate a compelling story that makes an emotional connection, strengthens donor relationships, and demonstrates your effectiveness towards achieving mission success. The following best practices can help you bring your nonprofit’s story to life.”
“Whether you find yourself in the midst of your own organizational crisis or are simply witnessing the many cultural crises we’re experiencing right now, it is critical to point your organization back to your mission, vision and values. Maintaining your identity in the middle of a crisis enables your audiences — staff, donors and partners — to clearly understand who you are and what you stand for as an organization.”
Nonprofit PR Firm Tips
FischTank PR is not the only nonprofit PR firm busy right now. Care to share any tips that can help bring success to an organization that deserves it? Drop it in the comments below!