As the internet continues to make the world feel like a smaller place, social media becomes the backbone of business strategy among many companies. Social platforms have given businesses the opportunity to not only connect with their audience from around the world, but build and maintain their online relationship. With quarantine still in effect, social media has become more important than ever to many business’ success.
Building meaningful relationships with your audience can be tricky, so here’s a round up of ways brands can successfully utilize their business’ social platforms.
“There are plenty of little-known hacks that can upgrade your social media game and boost your business’ following especially during a time when it is vital to stay connected to your virtual community. Many platforms have acknowledged the hardships that small businesses are facing during the coronavirus COVID-19 crisis, and have developed features to aid these users to expand their reach across social media.”
“Did you know that over 3 billion people use social platforms? This large number means that you might have a hard time pinpointing your target audience when posting content or sending out promotions. You have to dig deep and learn about your ideal customers before you start marketing. The reason this tip is No. 1 is that it can potentially derail your business before it ever gets started.”
“Social media channels are a place for brands to gain real-time insights into their audience’s tastes, and test new visuals to optimize photos and videos across marketing and e-commerce touch points. The way I see it, the smartest companies will continue to invest in channels like Instagram and Pinterest to inform their visual strategy — and ultimately maximize online revenue and long-term business growth.”
“Don’t just talk — listen. Start by revising the idea that social is simply another marketing channel — it’s much more powerful than that. Consider social communications as a means of listening to (read: actually hearing) your customers, building trust and creating genuine human connections — something that for obvious reasons is especially useful now.”
“Creating such meaningful connections is not always easy. Tapping into the current zeitgeist and adapting to every swing in the online mood requires a deep understanding of your audience, timely response and direct action. This is where many organizations realized the true value of social platforms for their businesses – it drives, supports and maintains relationships. Not only is it a medium to broadcast the company’s values, it is also a place where they can engage, have conversations and foster relationships.”
Have any other social media tips and tricks you want to share? Drop it in the comments below.