Another summer week in the books, and another yielding news that continues to showcase the potential for enterprising startups. Whether validating a technology/service, or highlighting a capital raise, startup PR coverage can be very impactful for a new brand. Below are some of the stories the FischTank PR team, a leading startup PR firm, kept an eye on in August 2020.
“Yalochat, a five-year-old, Mexico City-based conversational commerce platform that enables customers like Coca-Cola and Walmart to upsell, collect payments and provide better service to their own customers over WhatsApp, Facebook Messenger and WeChat in China, has closed on $15 million in Series B funding led by B Capital Group.”
“The company eventually turned the ideas from the hackathon into an application currently used to portion out time at the office to each employee. SquareFoot approached the problem by thinking of the office as “a resource to be allocated,” as opposed to simply a space where people congregate. Prior to COVID, the office accommodated 59 employees. Now, because of social distancing requirements, the capacity is cut in half, at about 27 employees.”
“Johnson & Johnson Innovation’s investment in Thirty Madison aligns with its overall strategy to bring new healthcare products and solutions to the people who need them most—in this case, where current gaps exist for those suffering from chronic health conditions, said Stacy Feld, head of Johnson & Johnson Innovation, West North America, Australia and New Zealand, in a statement.”
“The company plans to use this recent financing to finish product development on its hand-held ultrasound device, which is built based on patented piezoelectric micromachined ultrasound transducer technology. Exo will also use the money to bring its data and workflow apps to market.”
“Fetch said its package volume per apartment unit has increased 59% since the emergence of COVID-19. The company said that has been driven by a surge in online purchases at the same time apartment managers are limiting the on-site presence of their teams and are seeking outside delivery services.”
Startup PR coverage impact
Startups need media coverage as much as, if not more than, well-known companies and organizations. Establishing validity and proof of concept, demonstrating leadership and trust, and highlighting milestones and achievements are critical toward corporate growth. Looking for startup PR coverage? Contact FischTank PR today and learn more about our experience, process and track record.