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PR and Digital Firm

I’m always looking for ways to make my job easier so I can be more productive. Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the industry – but it can also sap productivity and leave me wondering at times how I can be more efficient.

One way I’ve been able to improve my daily workflow is by taking advantage of some of the great technology that’s been created for just that purpose. If there’s a tool to automate process, improve my efficiency, or just flat out save me time, I’m always interested in giving it a look. I’m not adverse to help – especially if I know it’s going to make me better at what I do.

Below are a few of my favorite technology “helpers” that help boost my productivity.

Boomerang

 I’m as guilty as anyone of living in my email (as most PR people do). I receive and send hundreds of emails a day, and at times my inbox is a disaster – sometimes I wish I could just turn it off to work for an hour in peace. With Boomerang’s Inbox Pause I can actually stop emails from coming into my inbox for any specific period of time, schedule emails to only be delivered in batches during hours I choose, and allow emails from only specific people (like that reporter I’m waiting to hear back from) while I’m heads down on an important new business proposal.

Boomerang has a ton of other great features for email too, which have helped me get as close to Inbox Zero (more like Inbox Seven) as possible, such as:

  • Email scheduling, for sending at optimal times
  • Follow-up reminders if someone doesn’t respond to your email
  • “Boomeranging” messages out of your inbox to a later date
  • Respondable: real-time analysis powered by AI to let you know if your email is likely to get a response (also an eye opener to learn how you write)

Boomerang works for Gmail and Outlook.

Capsulink

 Speaking of email, one of the biggest drains of my day is dealing with all of the spam and junk that hits my inbox. As the PR contact for many clients, my email address often goes out on press releases, corporate websites, and other public-facing documents. As such, I get crushed with spam, and spending time vetting and deleting severely hinders my productivity.

Capsulink is a custom URL shortener that lets me convert my email address into a hyperlink, which helps to avoid being grabbed and stuffed into a spam campaign.

Even better, Capsulink also provides detailed click statistics, including which channels and geographical locations clicks are coming from. This is especially beneficial in social media campaigns and other digital marketing initiatives where we want to track activity driving traffic to certain landing pages. The metrics allow us to see our most successful channels and then adjust our campaign as needed.

Asana

For as long as I can remember I’ve been a proponent of the hand-written to-do list. Anyone in my office will point to the scribbled and highlighted paper I keep next to my phone on my desk. It’s worked for more than a decade, but as I increasingly travel more and work remotely, I often find myself forgetting to bring the paper home. Enter Asana.

Asana is my electronic to-do list, but it really serves as a work management platform for PR and Marketing entire teams. I use Asana to track my tasks with due dates, what is prioritized, add long-term goals (like writing more of these blogs), and more. Some of our team members use Asana for similar purposes, helping them track and balance the daily tasks they juggle across multiple clients. It’s easy to use and super clean, and while I may never throw out my scribbled paper, it definitely has improved my productivity when I’m on the move.

What’s a tool that helps you get through the day? Comment below or track me down on Twitter @MattBretzius.

Matt Bretzius is President and Partner at FischTank Marketing & PR.

Media Relations and Marketing Experts

FischTank Marketing and PR -- NYC Media and Marketing ExpertsGood afternoon! A quick note before we share the release below. The first year at FischTank has been exciting, challenging, eye-opening, and most importantly — a learning experience.

However, none of this would be possible without the support from our wonderful clients, who deserve the results we achieve on their behalf in exchange for the trust they place in us. We are also very appreciative for our partners and friends, including accountants, lawyers, vendors, and others within our network. We are thrilled to consider you members of our professional family.

It’s been one year of success, but that is exactly as stated — ONE year. There is a long way to go before we actually celebrate anything, and as you probably know, there are no guarantees in any walk of life. You make your own breaks, and in an effort to keep things breaking our way, we look forward to continuing to work our tail off on behalf of our clients.

Thank you again,

Eric Fischgrund

Link to Release

FischTank Marketing and PR Celebrates One-Year Anniversary

NYC-Headquartered Company Continues Growth; Adds Team Members and New Practice Areas

FischTank Marketing and PR, a full-service communications and marketing firm helping clients across multiple industries amplify their message and elevate their brand, today announced its one-year anniversary since it’s inception.

FischTank, founded and led by Eric Fischgrund, provides strategic marketing and communications solutions including but not limited to public relations, digital marketing, SEO/ORM/SEM, advertising, and content marketing such as whitepapers, blogging, and press release writing. The boutique firm caters to clients spanning multiple industries and verticals such as clean technology, emerging technologies, real estate, non-profits, professional services, and business technologies such as adtech, social platforms, and other marketing solutions.

Recently, FischTank named Matthew Bretzius, a former journalist turned PR and marketing professional, as Vice President. Bretzius brings in-house and agency-side experience to the firm, with a strong reputation of leading startups to Inc. 500|5000 companies in amplifying their brand messaging to resonate with customers/clients, shareholders, and relevant media outlets.

“We are so appreciative of our clients, partners, and team members who made this first year of growth so successful,” said Eric Fischgrund, founder of FischTank. “Matt’s addition to our team has bolstered client services and enabled us to expand at a scalable rate. We are most thankful for the exciting clients we get to work with on an everyday basis, and look forward to continuing our results-oriented approach of providing them sound marketing and communications solutions.”

“I was thrilled to join FischTank due in large part to the terrific roster of clients and partners that Eric was already working with,” said Matthew Bretzius, Vice President at FischTank. “I’m very excited to see what 2015 brings not just for FischTank, but for our clients, as we continue to grow and work together over the next year to achieve results we can be proud of.”

About FischTank Marketing and PR

FischTank Marketing and PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to clean technology, emerging technology, real estate, marketing/ad tech, and non-profits. Incorporating an integrated strategy consisting of media relations, SEM/SEO, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us Twitter:http://www.twitter.com/Fisch_Tank or Facebook: http://www.Facebook.com/TheFischTank

 

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

As posted on LinkedIn blog…Man-Upset-Work2

Just over two months ago I left a major NYC-based PR agency to form my own marketing/PR practice. It’s been both terrifying and exhilarating, but more importantly, a learning experience. Literally every day I mess something up, do something right, and learn more about myself overall.

One of the first things I’ve learned, is that I might not have been wiredto work 9-5s. Now, saying that 9-5s don’t make sense is easier saidthan done. After all, I’ve been abiding by that structure for close to a decade. My first few days of not being required to be somewhere at 8:30am, and responding to e-mails and calls on my own time left me wracked with guilt. “Shouldn’t I be doing something or meeting with someone at 11am?” I thought.

The answer was no, but it took me a solid month to figure that out. Of course, I’m available around the clock to my clients and partners, but realizing my hours of efficiency and maximizing them has proven to be productive, and very beneficial to me mentally. For example, I’m an early riser, and usually start working between 6:30 – 7am. This provides me: a) a quiet time to focus and map the day; b) time to get e-mails to recipients before their inbox is full; and c) enough time to get ahead so I can use the rest of the day to react to urgent matters.

I’m very productive up until lunch, but then, like many — run into that afternoon wall that looks like it requires caffeine or a nap. This is generally where I’ve found it beneficial to take a walk, run some errands, catch up on news, and other mental breaks from my laptop and cell phone. Normally, when I return from this period, I’m refreshed and able to dive back into work. Following dinner and some relaxation time, I will generally work for anywhere from 1-3 hours. During weekends, I work as needed.

What’s the point, and why does my schedule matter to you? It doesn’t, at all. What should matter is identifying when YOU are most productive and how YOU can best leverage your skill-set to do a good job for yourself, clients and colleagues. Everybody on this planet is wired differently, just because 9-5s are the “standard” for work — doesn’t mean it needs to apply to you.

I don’t know if running my own practice will be a permanent professional/lifestyle decision for me, or whether I’ll return to the world of W2s tomorrow or in 20 years. What I do know, is that this mental break from a 9-5 mindset has taught me plenty about myself, and I’m only two months in. Whatever comes next, I’ll be better equipped on a daily basis to maximize my own potential, and get the job done.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

FischTank Marketing and PR finally launches

Nothin but a fresh start!

Where to begin?

I’ve always had A LOT to say, enough that it has frequently gotten me into trouble with family, friends, and teachers…hopefully in a way they each appreciate.

I’ve found a way to parlay that enthusiasm for communications into a career in marketing, public relations, writing and digital/social media. I guess I should consider myself fortunate — my most annoying quality has built my career. Life is funny.

I’ve enjoyed the marketing/PR positions and clients I’ve held and worked with for the majority of my career, but what I’ve really enjoyed is learning and making a difference. I love when a campaign results in a return on investment for the companies I work with, whether it’s to support a major launch, generating sales, or establishing someone as a dominant player in their industry.

Because of this, I believe I’ve received a free education — I’ve worked with a variety of brilliant entrepreneurs, clean technology companies making our planet greener, wacky consumer products enjoyed by millions, innovative technologies that change industries, real estate professionals building the next big thing, and financial services firms managing billions of dollars.

It’s been a blast, and for that reason, I decided to leave my full-time position working at a top PR firm in New York City, to start my own marketing consultant practice.

With any luck, I’ll continue to grow as a professional while doing great things for the companies I work with.

Here we go!

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.