One of the things the entire FischTank team advocates is the importance of consistent messaging across web, media relations, sales literature, email marketing and social media.
For B2B industries, LinkedIn is such an important tool within marketing and communications, and has the ability to positively impact the public’s perception of a brand or individual. People and organizations need to be informative, compelling, knowledgeable and most important – authentic.
I shared some of my thoughts on this subject, specifically with respect to authenticity and frequency of posting, with Kiely Kuligowski of Business News Daily for an article entitled LinkedIn for Business: Everything You Need to Know.
It’s a small tidbit, but I hope readers find it useful. I’ve always placed a premium on my LinkedIn network, and its been instrumental to me and FischTank as we’ve grown this business.
Your PR firm should be asking about your social strategy and thinking about how it can improve your marketing and communications functions, and ultimately achieve your organization’s objectives.
Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.