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Nonprofit PR support

No donation is too small! To donate to cancer research and patient education, visit this link.

The team at FischTank is committed to providing excellent public relations and marketing support for our clients, but the truth is, we’re equally committed to making a difference in our community. We do this for our pro-bono clients, such as Joseph’s House of Camden, as well as with clients associated with not-for and nonprofits in industries spanning technology, veteran affairs and healthcare.

But rarely do we get the chance to brag about how our dashing looks, deemed by Glamour Magazine and Men’s Journal as the finest looking NYC PR firm, and how our collective appearance is helping us raise money for nonprofits that support cancer research and those individuals who battle the disease.

Today, the FischTank team is proud to share our support for No-Shave November, an organization devoted to growing cancer awareness and raising funds to support cancer prevention, research, and education. Among the organizations they fund are St. Jude Children’s Research Hospital, Prevent Cancer Foundation and Fight Colorectal Cancer.

FischTank team members are hoping to raise $2,000, and the firm itself will also match all donations up to $2,000, meaning we’re hoping to reach and exceed $4,000 for cancer research and support! We are committed to reaching this goal, so if you see us sharing on social media, please consider liking our status or giving us a retweet.

We’re also willing to look like fools completely incredible in doing so! Several of us are going to put down our razors for a while, and those of us who aren’t will show their support for this cause by cheering us on, and most likely mocking us constantly. All told, it’s going to be a fun, photo-packed month with mustache and beard updates you can track on the highly influential, always dynamic FischTank Instagram page.

Here is the link again, no donation is too small! We thank you for your support.

 

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

Tech PR, Healthcare PR, Financial PR, Sustainability PR, and others require the best public relations

***This post originally appeared on Medium***

In-house marketing and communications professionals all face the decision at some point in their career: to hire an internal public relations professional, or outsource to a PR firm that specializes in your industry. This is especially true in the start up space, especially for companies seeking tech PR, healthcare PR, and sustainability PR solutions. Rapidly evolving industries require nimble media relations strategists to execute the best public relations efforts.

However the size of the company, the stakes can be high and also very expensive. Should you choose in-house, you must be prepared to add a new dynamic to your office, and also extra costs in the form of employee salary, taxes and benefits.

On the other hand, should you choose to retain an agency, you must be prepared for monthly retainer costs. Depending on the scope of services provided, you’ll also likely need someone internally who is capable of managing the firm.

The point is, these are both commitments that need to be outlined upfront and navigated appropriately to succeed.

There are pros and cons for doing each, and as someone who has survived nearly a decade of agency life and also managed communications/marketing teams internally, I feel just qualified enough to show you were to start.

First, determine why you want to hire a PR firm. Is it to support a major news announcement? Build online search using articles and media mentions to bolster SEO? Create sales and marketing literature? Your answer to this question will impact your need for hiring to meet these objectives. Let me explain.

If you’re the one responsible for managing the marketing and communications department and functions, your title is likely Director of Communications, VP of Marketing, Head of Business Development, etc. This means you’re expected to achieve media visibility, put a blogging/content marketing schedule together, write press releases, etc. All fun and good, right?

But what happens when your company attends a trade show? You’re likely the one organizing the booth and giveaways. One of your biz dev or salespeople needs a sales deck by end of day? Guess who’s jumping on that. Website a little stale? They’re looking at you to manage the brand refresh.

VPs of Marketing…I can sense you nodding along, maybe even screaming “that’s me!” at your computer screen showing a web browser with 35 tabs and seven versions of a PowerPoint presentation.

ESPECIALLY in a startup environment, you’re wearing a lot of hats, many of them far outside the traditional marcomm responsibilities so carefully outlined in your job description. When you jump on these items, what happens to the media coverage, SEO boosts and social media presence you set out to build? They can very easily fall by the wayside.

If you have the bandwidth to hire graphic designers, SEO specialists, writers and media specialists…I get it. It’s not a bad idea, and it’s the same route I took in 2011 when I was building out a corporate comms function. Having an internal team to manage media outreach for enabled us to have the best public relations program possible put into place.

But what if you don’t have the budget, time or infrastructure? Hiring a PR firm capable of managing key initiatives you were hired for — media relations, email marketing, social media, SEO and content writing — may be the better solution.

Perspective is also an important aspect of this discussion. Working in-house, especially for a startup or in any fast-moving corporate environment, often means taking orders directly from and consistently interacting with the c-suite. Sometimes it can be very challenging to push back on creative ideas, media/marketing campaigns, and other ideas that company leaders cook up in their downtime. Hiring a PR firm, especially one who knows your respective industry very well, means you’re going to get real-time feedback from a group who’ve been through dozens or hundreds of campaigns, and can push back appropriately to ensure things are done right, not done because it’s the CEO’s vision. This perspective can mean everything, and the difference between the best public relations support or something that is rendered ineffective.

If you’re reading this and convinced I’m advocating to always hire a PR firm (after all, I’m biased), that’s only partially true. I think hiring the right PR firm capable of providing the best public relations support is much more important than hiring one at all. If you can find a group that not only manages the marketing and communications functions you don’t have time for, but more importantly understands how they all work together, you’ll be in a better place.

If you hire a firm that does one or two things well but requires your hand holding to complete ideas or doesn’t understand your big picture objectives, I’d recommend hiring in-house…even if that means a contractor model.

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.

The FischTank team likes its work, but it also likes its summer vacation. As a New York PR and Marketing firm, we’ve got our options. The famed Jersey shore is close, as are Coney Island and the Hamptons. New England is only a couple of hours north while the Poconos are only the same distance west, and OCMD just a bit further to the south. Plenty of options for the team to choose from!

But it’s not just where you’re going, it’s what you’re listening to on your way there. Music taste is important in all seasons, but with the windows down in a car or open at home, everyone is hearing it.

So without further ado, find the FischTank team’s sounds and sights of summer:

I don’t really have a favorite summer song, but I do have a favorite summer band—Dirty Heads. They have a reggae/hip-hop/rock sound and every song is a feel-good jam. They’re the perfect soundtrack for a beach day, which is always my favorite place to be.

Which leads me to my favorite place to visit in the summer—hands down, it’s the Jersey Shore. Growing up in Central Jersey (yes, it does exist), I went to Long Beach Island a lot on vacation and one of my best friends is from Belmar, so any day trip was spent there. Now, I spend a lot of time in the Asbury Park/Sea Bright area since that’s where my boyfriend grew up. But my favorite thing to do at any beach, is to just post up in a good spot on the sand with a towel, some sunscreen and a good book and stay there until sunset!” – Samantha Breccia

My favorite summer song is anything I can listen to live, outside, with a beer in hand. Warm weather means outdoor concert season, and an opportunity to spend the day outside listening to favorite bands. There are some great outdoor venues in the greater NYC/Northern NJ area, lined with food trucks and craft beer stands – nothing better.

My favorite place is anywhere with a golf course. My ideal relaxation activity is riding down a fairway with headphones in, unplugging from the rest of life and yelling at myself for four hours about the horrible shot I just hit. Courses down south along the coast offer some of the best views, but anywhere with a tee box and flagstick will do. – Matt Bretzius

My favorite summer song is In My Mind by Ivan Gough (Axwell Radio Edit). Any type of house/EDM song reminds me of the summer so much because the vibe of that genre just makes you want to dance and be outside.”

“My favorite place to visit in the summer is any beach. Laying out on a beach until the sun sets truly is relaxing and what better feeling is there in the world? Especially when you are sipping on a tropical drink without any cares listening to music and spending time with your loved ones. – Michael Canova (more to come on this new dude at FischTank)

My favorite song is ‘Walking on Sunshine,’ a classic that has remained a staple on my summer playlist since I was a child. At the start of every family vacation, we would play the summer splash CD and I always remember this being my favorite track to sing and dance along to. It’s a feel-good song for every summer barbecue, beach day and road trip.

I grew up in the Adirondacks and while I’m anchored in NYC now, the Adirondack park continues to hold a special place in my heart. There’s something for everyone, whether it’s relaxing at our cabin or in Lake George with a cocktail or hiking the high peaks in Keene Valley. The Adirondacks are simply breathtaking and incredible place to spend the summer. – Kate Caruso-Sharpe

Due to the copious amount of music I listen to, picking a sole favorite summer song would be like telling me to go to McDonald’s and forcing me to pick only one burger – impossible. For that reason, I choose King Gizzard & The Lizard Wizard’s “Nuclear Fusion” as my 2019 summer song. This band has extensively been present in my recent Spotify rotation and they’ve been dropping banger after banger for their new upcoming album, “Infest the Rats’ Nest.” Plus, “Nuclear Fusion” makes me feel like I can take on the entire world in my sleep.

My favorite place to visit in the summer is also my favorite place to visit in the spring, fall, and winter – Rio de Janeiro. It was where I was born, and ever since I was snatched away to the States at age 7, I’ve returned to Brazil every single summer (aside from a 2018 World Cup Euro escapade). Beautiful weather, beaches, music, and food – plus 95% of my family resides there, so how could it be any other place? – Fabricio Costa

One of my favorite summer songs is Ocean Breathes Salty by Modest Mouse. All of the instruments and sounds come together to make it really relaxing. I was 12 years old when it came out and it reminds me of summer at that age, which was really simple and just about being outside all day and having no responsibility.

I like any chance I get to visit the Monmouth County area of the Jersey Shore. Growing up, I would get to the beach once or twice every summer. After going to school in that area and spending many summer weekends there since, it’s grown on me even more. Now, sitting on the beach is one of my favorite things to do. – Kyle Evans

Choosing my favorite summer music is tough. It needs to be a little more laid back than usual, so immediately discounting most hard rock. I’ve lately gotten into Lukas Nelson and the Promise of the Real after hearing some of their collaborations and support for Neil Young. Their two most recent albums are tremendous, and Lukas sounds just like his old man.

My favorite place for summer vacation (other than San Diego, the correct choice for any destination-related question) is found somewhere on the South Jersey shore (major distinction from North, Central). Growing up in the Philadelphia area, I spent countless summers in Sea Isle City, Ocean Beach, and Wildwood. Some of the fun my high school friends and I had in Wildwood cannot be discussed here. When I think of South Jersey beaches, I think of boardwalk fun, crabbing for hard-shells, and eating Wawa hoagies.” – Eric Fischgrund

When it comes to favorite summer songs the obvious choice is the Grammy-Award Winning 1999 Hit ‘Smooth’ by the legendary Santana featuring Rob Thomas of Matchbox Twenty. Just try to listen to the opening guitar hook without getting pumped up, I dare you. It’s an infectious jam you can screech along to at the beach, by the pool or while riding around with the windows down.

Lake Placid, NY will always hold a special place in my heart. For 10+ years, it was the site of my family’s annual summer camping trip. I have many fond memories of cooking at the campsite, hiking, swimming and playing cards every night. Downtown Lake Placid also has a great vibe, with lots fun shops and restaurants — you can even check out the Olympic Center, site of famous 1980 “Miracle on Ice” USA hockey victory over the USSR. – Erin Hadden

There is no sweeter summer soundtrack than the laidback tunes of Tom Petty and the Heartbreakers. While my personal favorite is Learning to Fly, almost any Americana-packed Petty track makes for a great summer listen. The first concert I ever saw happened to be Tom Petty during the summer of seventh grade, but my favorite Mad Dog memory is blasting Damn The Torpedos in my 1984 Volvo with all the windows down during an impromptu midnight trip to the beach with some buddies.

Every summer from before I could remember to when I was 11 or 12 years old, my parents, aunts and uncles would load my sister, cousins and I into a mini van and trek down to Wildwood, NJ. Exploring the beach and boardwalk was the highlight of every summer, but eventually, as we all got older and the world got smaller, we started exploring other destinations like the Outer Banks and Caribbean. All offered amazing experiences, but none lived up to Wildwood’s nostalgia. I had the opportunity to return to Wildwood a few summers ago, with the same aunts, uncles and cousins, and I was pleasantly surprised to see the town hadn’t changed much – if anything, it seemed to have a fresh coat of paint on it! – Rob Kreis

The Team at FischTank Marketing and PR

Anonymous FischTank Accountant

 

My favorite song is ‘I Can See Clearly Now” by Johnny Nash because it evokes memories of listening to it on the radio (AM!) in the summer.

My favorite place to visit is very specific – Jones Beach West End Beaches, a favorite hangout spot with friends from high school. – Our anonymous accountant who values brevity 

 

 

 

My favorite summer song is the recent hit, Old Town Road by Billy Ray Cyrus and Lil Nas. It’s very catchy and fun to listen and sing along to.

I love going to Belmar beach in the summer with my family and friends! Besides being a FischTank PR professional, I’m like a mermaid, and I could stay in the ocean for hours. – Jessica Reiner

My favorite summer song is Sherry Darling by Bruce Springsteen. Although the name of my sister (spelled differently), Sherry Darling tells the story of a summer getaway. Gracing every stereo that plays it, The Boss offers yet another lyrical masterpiece giving off good vibes and a catchy tune.

Summers are spent at my grandma’s house, nestled on the Toms River bay where we spend our time out on the boat, fishing, crabbing, or just enjoying the sun. A five-minute drive to the boardwalks, many nights are spent on roller coasters, playing carnival games, or at the bar. However, the night isn’t over until its finished off with a Seaside Tony from Steaks. – Russ Pagano

I don’t have one favorite song, but I do love listening to Bob Marley in the summertime. “Could You Be Loved” is a great song to groove to and listen to while on the beach.

I was born and raised in Monmouth County, NJ and enjoy going back to my roots to visit the good old Jersey shore. I enjoy long walks on the beach with an ice cream cone in hand. – Carly Ross

Eric Fischgrund is an entrepreneur, writer, sports fan, music-lover, and founder and CEO of FischTank Marketing and PR, a marketing and communications firm based in NYC.