For the newest to the most established companies, creating fresh, relevant and targeted content can be a challenge. This could include building out a company website, drafting smart press releases and newsletters, or creating brochures, flyers, ads or invitations before a big event or meeting. Like you, many are asking the question of how to create content that best represents their company and its objectives.
Writing great copy for websites, brochures, press releases and other marketing materials can be unglamorous and tedious, but it is absolutely necessary for any business, large or small. Creating sharp marketing copy can often be the last thing a company prioritizes, leading to sub-par content and the intent to “fix it later,” resulting in inconsistent messaging sent to customers, business partners, prospects, and investors.