Search Engine Optimization (SEO) is an important market tool for any company or organization that relies on customers, clients and investors finding their website when conducting an online search. Companies rely upon SEO firms for site audits, meta and title tagging, and using open source websites to add content and high quality links – but are now understanding the role of media relations within a digital marketing strategy.
Increasingly, these companies are turning to FischTank to produce media exposure that not only builds brand awareness and lead generation, but that also supports SEO. Our clients rely upon FischTank’s ability to place op-eds and bylines, insert commentary surrounding general or niche news trends, and consistently drive media coverage that references the company and often includes valuable hyperlinks back to the website or product pages.
Using media relations to generate high quality links often supports our client’s existing SEO strategies to create a comprehensive SEO program that spurs our clients’ climb up the first few pages of Google and Bing. This technique is often of significant value to:
- B2B e-commerce companies
- B2C e-commerce companies
- Professional services firms
- Companies residing in niche but highly competitive industries
- Public companies in emerging markets
- Companies with past negative search results looking to improve their public image
- Private companies preparing for merger or acquisition, or about to go public
Simply put, your online search position may impact whether or not a company receives a prospective call or e-mail regarding partnership, purchase, or investment. Media relations can often be the SEO-difference maker.