Financial servics PR, especially within sectors spanning venture capital (VC), investment banking, fintech and others, are undergoing constant change. Driven by global events like climate change, and new technologies like artificial intelligence, the way capital is raised and deployed doesn’t look at all as it did in the past.
FischTank works with both traditional and next generation financial brands and VCs to hone and deliver their message to target audiences including family offices, broker dealers, potential partners and portfolio companies, RIAs, capital markets, consumers and acquisition targets. We work with our VC and financial services PR clients to effectively break news (funding rounds, exits, milestones, etc.), establish thought leadership, and trendjack, or speak on contemporary news subjects. All of these efforts drive media visibility, provide fodder for business develpoment and marketing initiatives, and improve SEO/ORM for how the brand appears online when someone performs due diligence on it.
Our ability to simplify messaging and share with journalists by conveying why something is important and worthy of coverage, has generated media coverage in outlets spanning Axios, Barron’s, Bloomberg, Business Insider, CNBC, Financial Times, Forbes, Fortune, Investment News, The New York Times, The Wall Street Journal, Wealth Management Magazine, and many others. We have also successfully reached mainstream consumer outlets such as DailyWorth, Elite Daily, NPR, Penny Hoarder, The Slate and many others.