The financial services sector is undergoing constant change. As new fintech tools, such as equity crowdfunding, robo advisors, insurtech platforms, blockchain technology, crypto currencies like Bitcoin and tokenized securities, and others become more prominent the media landscape has adapted as well. Smart journalists are cognizant of these changes, but also skeptical with respect to many of the emerging technologies entering the market.
FischTank works with both traditional and next generation financial companies to hone and deliver their message to target audiences including consumers, RIAs, broker dealer audiences, potential partners, capital markets, and acquisition targets. Our ability to simplify messaging and share with journalists by conveying why something is important and worthy of coverage, has generated media coverage in outlets spanning Forbes, Business Insider, TechCrunch, Fortune, Wall Street Journal, Financial Times, Barron’s, Investment News, Wealth Management Magazine, and many others. We have also successfully reached mainstream consumer outlets such as DailyWorth, NPR, Elite Daily, The Slate, Penny Hoarder, and many others.
The financial services industry isn’t shouldn’t be so devoid of creativity and proactive communications. FischTank has helped companies develop and execute traditional and digital marketing solutions to achieve their goals, leveraging social media, e-mail marketing, social media marketing, and graphic design for events and tradeshows – all while remaining compliant and professional. We work with our financial service and fintech clients to best understand their audience(s), and how to produce media coverage and/or marketing materials that can be leveraged to reach them.