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Healthcare, Biotech & Life Sciences

Healthcare, Biotech & Life Sciences PR


Healthcare PR efforts using media relations, corporate communications and other marketing tools are critical for advancing any health or biotech-focused brand. As modern technologies like artificial intelligence, precision medicine and more pop up – the healthcare space gets noisier, and it becomes more difficult for any brand to show its differentiators. Whether raising capital or seeking partnerships and customers, a strong healthcare PR strategy is a critical resource for brands of any size.

FischTank PR’s ability to learn complex, scientifically detailed information and make it digestible for media, separates us from other healthcare PR firms who don’t commit to understanding the complete healthcare and science landscape. FischTank identifies media opportunities that focus on scientific understanding and clinical process, public policy around insurance payments and pricing, and patient needs related to a certain product or service.

FischTank uses its healthcare PR, media relations and marketing prowess to support medical equipment companies, leading insurance and insurtech platforms, VCs and financial services firms, oncology treatment developers, 3D imaging and printing technologies, diagnostic tools, biotech fueled by artificial intelligence technologies, and more. Our healthcare PR efforts often result in client placement in key trade publications that reach decision makers and sales channels, as well as major credibility enhancers such as the CNBC, Fierce Biotech and Healtchare, Forbes, Modern Healthcare, New York Times, Popular Mechanics, STAT News, USA Today, The Wall Street Journal, WIRED, and many more.

The emergence of innovative products, treatments and technologies, coupled with the complexity of the insurance landscape, various regulations and scientific research, makes it crucial for healthcare companies and organizations to carefully convey their message(s) to all audiences.

FischTank’s public relations and marketing campaigns serve as a conduit between our clients and their respective target audiences. For some in the healthcare and life sciences sector, this may mean a direct to consumer approach, while others seek visibility among potential partners, sales channels and/or investors. Our communications programs have supported companies of all sizes ranging from start-up organizations to internationally-recognized healthcare organizations with commercialized products and deep scientific validation.

FischTank PR is adept at maintaining social media channels, important to both private and public companies, to develop and distribute messaging to audiences spanning patients, consumers, shareholders, early stage investors, and hospitals and physicians.

Who we’ve worked with

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