The emergence of innovative products, treatments and technologies, coupled with the complexity of the insurance landscape, various regulations and scientific research, makes it crucial for healthcare companies and organizations to carefully convey its message(s) to all audiences.
FischTank’s public relations and marketing campaigns serve as a conduit between our clients and their respective target audiences. For some in the healthcare and life sciences sector, this may mean a direct to consumer approach, while others seek visibility among potential partners, sales channels and investors. Our communications programs have supported companies of all sizes ranging from start-up organizations to internationally-recognized healthcare organizations with commercialized products and deep scientific validation.
Our ability to learn complex, scientifically detailed information and make it digestible for media, separates us from other PR firms who don’t commit to understanding the complete healthcare and science landscape. FischTank identifies media opportunities that focus on scientific understanding and clinical process, public policy around insurance payments and pricing, and patient needs related to a certain product or service.
We have used media relations and marketing prowess to support medical equipment companies, leading insurance and insurtech platforms, oncology treatment developers, 3D imaging and printing technologies, diagnostic tools, biotech fueled by artificial intelligence technologies, and more. This includes placement in key trade publications that reach decision makers and sales channels, as well as major credibility enhancers such as the New York Times, WIRED, Popular Mechanics, USA Today, The Wall Street Journal, CNBC, CNN, and many more.
We are also adept at maintaining social media channels, important to both private and public companies, to develop and distribute messaging to audiences spanning patients, consumers, shareholders, early stage investors, and hospitals and physicians.