With the complexity of current treatments, therapeutics and technologies, it is crucial for a healthcare company to convey its mission and message in a way that is understandable to all audiences. FischTank’s public relations and marketing campaigns serve as a conduit between the company and its target audience. For many companies in the healthcare and life science space, the target audience is direct to consumers, while others seek attention from potential partners and investors. Our public relations and marketing programs have supported companies of all sizes ranging from start-up organizations to NASDAQ-listed companies with commercialized products.
Our ability to learn complex, scientifically detailed information and make it digestible for media, separates us from other PR firms who don’t commit to understanding the complete healthcare and science landscape. FischTank identifies media opportunities that focus on scientific understanding and clinical process, public policy around insurance payments and pricing, and patient needs related to a certain product or service.
We have used media relations and marketing prowess to support durable medical equipment companies, insurtech platforms, oncology treatment developers, 3D imaging and printing technologies, diagnostic tools, biotech fueled by artificial intelligence technologies, and more. This includes placement in key trade publications, as well as major credibility enhancers such as the New York Times, WIRED, Popular Mechanics, USA Today, The Wall Street Journal, CNBC, CNN, and many more.
We are also adept at maintaining social media channels, important to both private and public companies, to develop and distribute messaging to audiences spanning patients, consumers, shareholders, early stage investors, and hospitals and physicians.