A crisis can strike at any moment, often for reasons beyond a brand’s control. For many businesses, it’s not IF but WHEN they will encounter a situation where an external event (occassionaly driven by internal happenings) that threatens their reputation. The Internet and social media have become global megaphones where small news mentions and social feedback can snowball into significant problems.

This is why the need for crisis communications preparation and capability is even more urgent than ever before. And if you wait to prepare until a crisis is already underway, it is probably too late. Brands may get caught by surprise, but they should not be caught unprepared.

FischTank PR works with brands to establish simple crisis communications processes to ensure brands are prepared to address any issue that may arise. We are a No-Spin, No-BS Firm – our focus is to help brands identify, address, and move past an issue by being transparent and informative. Doing so makes it more likely to escape serious and long-term harm.

Don’t wait for a crisis to happen before you put a plan in place – contact FischTank PR today about how you can strengthen your brand profile ahead of any negative issues, while being confident in your crisis communications plan should you ever need to use it.