As a former journalist turned PR professional, Matt has the unique perspective of having worked on both sides of the media landscape, bringing deep experience in media relations and marketing from time spent both inside and outside the newsroom.
Matt has worked in public relations both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message using story angles that resonate with relevant media outlets. When it comes to executing a marketing and PR campaign, Matt believes it takes a strong mix of media relations, digital marketing, copywriting, and social media to achieve desired results that move the barometer.
Matt’s client campaigns have resulted in earned, organic coverage in numerous top tier publications and industry trades, including Entrepreneur, Fast Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek.
Matt earned his Bachelor’s degree in journalism from West Virginia University in 2007, with a minor in sports psychology. He also holds a Master’s degree in Communications/Public Relations from Drexel University.