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Despite any amount of planning, no business can be fully prepared for an economic downturn stemming from a global crisis. Take COVID-19 for example – could we have done anything differently to prevent the initial sting from the national economic slowdown? 

In times like these, it can be easy for small business owners to hunker down and pull back on small biz PR strategies for their companies and services until it all blows over. Besides, millions of people are laid off, and no one is buying goods and services right now, right? Maybe. But there may be more opportunity out there than you think.

Right now, you’ve got a captive audience of tens (hundreds?) of millions of people across the country who are at home, glued to their TVs, laptops, tablets and mobile phones. And guess what? They still need stuff – businesses still need cloud storage and cybersecurity solutions. People at home need food, medicine, furniture and other goods delivered. Healthcare companies are working at warp speed on equipment and viable treatments. Should I keep going?

It’s a scary time out there for businesses right now, but you should still market yourself and keep yourself visible with a small biz PR strategy – if not for now, for when this is all over.

To read my full article for Business.com, please click here.


Matt Bretzius

Matt Bretzius is President and Partner at FischTank PR.

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